Tired of being “that guy” at the gym?  Want real results?  It starts with taking the right supplements.  It starts with XNA.

We’re tired of industry norms – specifically, the underperforming proprietary “blends”, false labels, and marketing fluff.  Our products have been developed by world-class athletes and deliver true results, not hype, every time.  In addition, we’re dedicated to the nutritional community.  A portion of our proceeds will be given to global NPO charities.

Our supply chain is ready, marketing elements are in place, and key partners are lined up.  We see a serious need for change in the supplement industry – and we’re determined and ready to lead the revolution.  Get pumped!

In the world of nutritional supplements, everyone claims to have the next great thing.  The reality, however, is that the industry is becoming overloaded with a lack of credibility – to the point where consumers don’t know what to think.  They’re flooded with… 

Unfortunately, regulation in the supplement industry isn’t where it should be – and manufacturers are taking advantage.  There are an abundance of low-level supplement options out there that fail to inform consumers of ingredients, risks, and proper dosage instructions.  They do this one way or another to benefit themselves, all the while misleading the customer.

Too many supplement companies feed the consumer exactly what they want to hear just to get the purchase.  Then, when they under-deliver on what they’ve promised, they blame the customer and their workout performance.  This is a common “fallback” for companies.

At XNA, we take all of these false claims and underperforming products – and drop a big rack of weights on them.

And, we’re committed to being truthful with you.  We’re serious about avoiding proprietary blends, false labels, and misleading marketing.  Instead of under-delivering, we over-deliver.

We’re also committed to giving back.  We’ll be working directly with global NPOs, and will give back a portion of proceeds to these charities to empower the communities we serve.

XNA isn’t just “another brand” in the deep and fragmented world of supplements.  Our products aren’t for weekend warriors – we’re serious about people who are serious about fitness.  We’ve developed five distinct supplements that each serve a separate purpose towards benefitting your workout regimen:

Blade – Our primary product and revenue driver at launch.  It’s a caffeine-free pre-workout supplement that helps you power through.

Viper – Allows for peak ATP, a coenzyme that carries energy throughout your cells.  Specifically for endurance and cardiovascular support.

Capricorn – Maximizes leucic acid (also known as HICA), a metabolite touted for its healthy anabolic properties that aid in muscle recovery.

Glyco X – An innovative recovery product with high quality post-workout carbohydrates. 

IsoPure – A whey protein powder with no amino acids or spiking.

When used in accord, the five products seriously aid in protein, healthy amino acids, muscle growth, blood and oxygen flow, endurance, power, speed, fat loss, and overall performance.

We’ve been pumping iron and taking names.  Here are a few important milestones we’ve reached that have us ready for our upcoming launch:

Supply chain ready.  The distribution channel will be done with Midwest Logistics, a reliable product-moving source.  Manufacturing is also set; we’ve lined up with a company well-known in the industry for 25 years.  We refuse to allow XNA to become unavailable at any point – we’ll take great strides to ensure constant production.

Successful SMM/SEO campaigns.  We’ve yet to sell any products, but have already amassed nearly 2,300 Twitter followers and are top-ranked on Google’s “XNA ergogenics” search.

Sales channels and media partners nearly secured.  We have a store in Europe that wants to stock XNA, and are in with a few media groups, such as RX.

Event marketing strides.  Spartan Race, a huge sporting event in England, has looked at XNA as a partner.  We also have an MMA organization that is looking at us seriously.

Through dedicated and continuous sales of XNA products, we’ll get to the point where we can leverage our resources and expand our product/service line.  Here are some of the future offerings we have in our pipeline:

XNA Podcast – With a focus on life, health, wealth, love, and spiritual life pillars.  We’ll feature guest appearances by key industry players.

XNA holdings – A money management platform for current and former athletes.

XNAcare – Providing medical aid for athletes and giving them a “place of support” for the reoccurring head injuries that are becoming increasingly popular in sports. 

XNA-SF – An SEO management/consulting service dedicated solely to businesses in the fitness industry.

Hey Fundable nation, I’m Jonathan Taljaard – Founder and CEO of XNA.  I few years back, I was perusing around the E-commerce world looking for some high-quality supplements.  Admittedly, I got sucked in by marketing and the hype on the label, made some uninformed purchases, and started taking the supplements daily.  The result?  After 2 weeks, I felt like those zombies from the Walking Dead.

I was sick – and shocked – that a consumer product could have this kind of deleterious effect.  After digging in and doing some research, I found an exorbitant amount of false and misleading info in the supplement world.  Supplement companies don’t care about their customers – they care about their money.  As someone with Crohn’s Disease, and having suffered a heart attack at age 25, I’ve laughed in the face of those telling me to live a certain way, and am disgusted by people and businesses that mess with consumers’ health.  So, I got the inspiration to start XNA.

With significant professional sales and marketing experience, I’ve got what it takes to lead XNA – but I’m also supported by a pair of great executives:

Marty Snodgrass, Global Marketing
Due to a horrific car accident, Marty was confined to a wheelchair – but didn’t come close to letting that stop him. Marty holds an exercise science degree and a M.S. in Rehabilitation. He's a lacrosse coach for 7th-12th grade males and kid's fitness instructor. Marty works for a national chain doing health & fitness consultations for large companies. He’s a certified personal trainer who shows his versatility by also spending time as an independent graphic designer and letter expert. 

As XNA’s Global Marketing expert, Marty is in charge of building the brand image and penetrating international markets – and has the heart and desire that XNA is looking for.

The opportunity, the products, the team, and the desire are all in place.  Now, we’re turning to Fundable nation for a little kick on the rear to get us going.  $75,000 will ensure all five of our products are launched successfully; however, all we’re looking for is a total of $10,000 to get our main product – Blade – launched into the market.

These funds will provide us with the 120-day runway we need to kick things off.  They’ll be allocated mostly towards production and marketing, but will also help with merchandizing, charity costs, expo marketing, and a press release.

We greatly appreciate your help, and want to give back.  So we’ve set up a rewards structure for participants in our fundraising efforts.  

Here's the great news: for a limited time only, exclusivey through this Fundable campaign, we're giving you, our Fundable backers, a chance to sample our amazing products at a 40-50% discount off the retail price! Sound good? Read on to learn more about our great rewards, and don't forget to scroll back to the top to choose your reward today! 

Personal Thank You!
Thank you. We'll send you a personal thank you card along with a 10% Discount Card (good for 1 year)

Swag
Receive an official XNA shirt and hat to thank you for supporting the XNA vision! 

Blade Intro Pack
Receive 1 month of Blade plus a sample of Viper!

Blade + Viper + Swag
Receive 1 month of Blade, 1 month of Viper, plus an official XNA hat, shirt or bottle!

Blade Pro
Receive 3 months of Blade plus a sample of Viper and an official XNA shirt!

Pro Sampler
Receive 1-month supplies of Blade, Viper and Capricorn with Shaker, plus $5 to CR Foundation.

VIP Buyer
Receive a Lifetime Membership with XNA, including 3 months of Blade, Viper and Capricorn and 25% discount on all future XNA purchases!

Club VIP
A special offer for gyms: receive 5 orders of Blade, Viper and Capricorn to get you started, plus 30% off all orders for life, free samples of new XNA products, and be the first to try new products when they come out!