Xi Açaí, by GRC Beverages, is a new premium alcoholic beverage that captures the spirit, fun, and festivity of Carnival with every pour.

Born in the spirit of the caipirinha, the national cocktail of Brazil, and featuring nothing but the highest-quality, most healthful ingredients, the flavor and freshness of Xi Açaí will sweep you away to a distant land with every sip you take.

Xi Açaí is a 25-proof alcoholic beverage made with award-winning craft silver rum and all-natural açaí, blackberry, and lime juices, sweetened with agave nectar.

Bursting with rich omegas, antioxidants and a seductive tropical flavor, Xi Açaí is amazingly fresh and crisp, whether poured over rocks or used as the foundation for limitless signature cocktail recipes.

The Xi Açaí taste experience is rich and interesting, beginning with a sweet, and intoxicating nose that mellows the senses. The palate is full of rich açaí velvetiness that leaves you craving more, and the delicate finish of punchy lime and smooth silver rum tops off the experience to perfection.

Speaking to the quality of Xi Acai, and its place in the world of craft cocktails it was featured in a cocktail honoring the "Master Mixologist" of Tulsa:

Already available in over 100 locations, including top bars and restaurants in San Francisco and Las Vegas, Xi Açaí is a peerless party starter, rapidly becoming a drink of choice for the discerning, the health-conscious, and the sensibly adventurous.

The Amazon people of Brazil have recognized the healthful impact of açaí for centuries, but in the United States, the benefits of this amazing superfood are only now coming to light:In addition to containing generous quantities of açaí superfood goodness, Xi Açaí is completely gluten free and comes in at just 37 calories per ounce, making it the ultimate guilt-free cocktail hour indulgence.

Xi Açaí celebrated its launch in Las Vegas at the Nightclub and Bar Show 2013, where it was lauded by drinkspirits.com as one of the best new products on the show floor.

A few months later, Xi Açaí won a gold medal at the Los Angeles International Spirits Competition with a total of 90 points.

CEO Mike Rooney with VP of Marketing Wes Cox at the WSWA in Orlando Florida.

In our hometown of San Francisco, Xi Açaí has been welcomed with open arms, becoming a cocktail staple on drink lists in numerous four-star restaurants and popular bars.

We are working with distributors in California, Hawaii, Nevada, Oklahoma and Connecticut, including Young’s Market, Hartley & Parker, Republic National and Sonoma-Napa Trading Co.

Xi Açaí is currently carried at over 100 locations, and we’re adding new names to our list of accounts all the time!

Xi Açaí has its origins with the 3 founders, Abi, Wes and Michael, enjoying cocktails by the pool in Las Vegas, brainstorming new beverage possibilities that would allow them to make a real impact on the cocktail scene. Brazilian partner Abi wanted to introduce something that represented the spirit of her home country; health-conscious partner Wes felt that superfoods were under-represented in the cocktail scene and presented an enormous opportunity; and diehard San Francisco foodie Michael only wanted to be sure that whatever they produced would be refreshing and delicious. After several batches of recipe experimentation in the kitchen, what emerged was Xi Açaí, the perfect sublimation of all 3 founders' passion and vision.

Michael Rooney
President / CEO / General Counsel
Michael is a successful lawyer specializing in finance litigation and a freelance entrepreneurial business consultant. Utilizing his JD/MBA, Mr. Rooney has assisted successful startups ranging across industries as diverse as food, beauty, health, law practice, and real estate. His own enterprise, Michael Rooney Law Office, was founded in 2007 and has successfully maintained 30% growth per year ever since. Mr. Rooney has law, real estate, and notary licenses in California. He holds a B.A., cum laude, from the University of Oklahoma (2001) as well as a Juris Doctorate with certificates of specialization in litigation and intellectual property from Golden Gate University School of Law, (2006) and an MBA with a concentration in finance from Golden Gate University’s Ageno School of Business (2007).

Wesley Cox
VP of Branding
Wesley Cox is a marketing professional with a particular focus on brand development. He studied Business at the University of Oklahoma with specializations in Marketing and MIS. He has worked as an outside business consultant with medium-to-large businesses since 2005. As a consultant he has served both B2B and B2C with strategic marketing ranging from internet development to corporate branding initiatives. An expert in internet marketing, consumer product development and branding, Mr. Cox leads the Marketing efforts of the GRC Beverages LLC family of products.

Robert Nathanson
EVP of Sales
Robert Nathanson is a visionary and marketing guru with a proven track record of success in long term market strategies and building high-performance executive teams. Robert has lead sophisticated platforms with product and service organizations with large market penetrations. From being a Doctor to an Entrepreneur, Robert focuses on operational excellence while planning and delivering growth strategies designed to improve market share. He earned a dual Bachelors of Science in Business Administration at the University of San Francisco and a Doctorate in Chiropractic. Robert is a strategic visionary with extensive relationships in the grocery and restaurant/bar spaces.

Abi Gomes
VP of Product Development
Brazil native-turned-US citizen Abi is a student of business with a diverse professional background. An ambitious business woman, Abi has experience ranging from private equity to real estate to technology, and is a determined and persistent leader. Her passion for luxury, upscale products and global travel are evident in her strategic focus and work ethic. A former reality star, Abi-Maria is a spokeswoman and brand ambassador for the entire line of GRC Beverages products.