Web Finance Direct


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Web Finance Direct is a web-based finance and insurance (F&I) company founded on the premise of providing a remote F&I department for todays progressive and forward thinking dealer. As the retail sales industry continues to evolve and the traditional model for dealership management is altered and refined to retain profits, Web Finance Direct is the market leader in filling this developing niche.


There are thousands of new and used retail dealerships throughout the U.S., WFD provides the tools necessary to give our clients a decisive edge over their competition without requiring them to absorb the additional expense of employing an in-house finance manager. As a result, dealerships retain HIGHER PROFITS while lowering overhead.

At WFD, we can get the financing approved quicker and easier than any other F&I company. Lenders work directly with us, allowing us to mitigate risks and explain terms, payments and contracts with them in a way they will understand.

In addition to getting customers approved, we assist them with all documents required by the lender. We also sell products that generate additional profits for the dealerships. Currently, we are taking in about 525 applications per month and operating in five states. With our proven business model and promising profit projections, we are ready to take WFD nationwide.


WFD is meeting/exceding loan volume incentives set by the lenders that pay out monthly bonuses upwards of $10,000 directly to WFD. All profits from finance deals are sent to us and distributed to dealers based on our 50/50 split agreement.

We have a dedicated in-office sales team as well as aggressive field reps to bring more dealerships and lenders on board as we plan to take our proven business model nationwide.

Charlie has been a finance manager at several dealerships. After seeing the need for expert finance mangers he formed Web Finance Direct. As CEO, Charlie leads lender and client relationships.

Robert has 25 years in training finance mangers, training on sales of vehicle services and financing products. At Web Finance Direct, Robert trains new reps and opens new states to bring in new business.

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