The Sober Stick

Affordable, discreet, self-test for alcohol in blood.

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Sober Stick is the only affordable, disposable, discrete self-test for the presence of alcohol in your blood. Inexpensive enough to make sure you always have one on hand, discrete enough to slip into your pocket or purse and is easy to use.

Sober Stick is the simplest, most effective solution to a problem that costs so many so much.

And it's ready to hit retail shelves in stores near you right now.

The results are tragic.

In most states, a DUI can cost nearly $10,000, more than double the cost from just five years ago.

But the cost of DUIs goes far beyond money.

Long-term effects can be devastating:

Insurance coverage is difficult to come by, since most companies will consider you an at-risk driver.

When you can get coverage, your insurance premiums will skyrocket, sometimes doubling or even tripling.

Criminal background checks will cripple your ability to rent a home, find a job, or even obtain an education.

Of course, the most tragic result of drunk driving can't be measured. Every two hours in America, three people are killed by drunk driving.

These are lives that need not be lost.

The Sober Stick is the only commercially available disposable saliva self-test for the presence of alcohol in the bloodstream. Developed by a medical testing facility, it's been used in the private, medical and government marketplace for nearly 20 years.

It's FDA-approved, CLIA-waived and endorsed by the US Department of Transportation.

It's also 99.5% accurate.

 

The Sober Stick is the only affordable, disposable saliva self-test for the presence of alcohol in your blood available for retail sale.

Current solutions either cost too much, aren't discrete enough or aren't accurate enough. They also use a breathing system that's much less sanitary, requiring regular cleaning. 

Sober Stick checks all the right boxes. Nothing else makes it so easy for responsible adults to ensure their own safety and the safety of others.

The Sober Stick is ready to be put on retail shelves right now.

The formula has been fully tested, approved by the FDA and CLIA waived.

It's fully endorsed by the Department of Transportation.

The website is ready to go, complete with e-commerce integration for direct sales along with our social media campaign to introduce Sober Stick to                     the public.

We've seen huge interest from major retailers, wholesalers and distributors.

Our marketing and sales strategies are in place and ready to be implemented.

Celebrities and athletes have agreed to endorse the Sober Stick.

We are in discussions with pro, minor league and collegiate sports programs on co-branding initiatives.

Administration, marketing and management staff are all in place.

In short, we're ready to save lives with the Sober Stick.

But we need your help to make it happen.

Sober Stick needs $35,000 in funding to go into full production, and to provide the product to retailers who are already waiting to place their orders.

With your help, we can begin introducing the Sober Stick to retailers across the country providing responsible consumers of alcohol easy access to the Sober Stick, and the ability to make a responsibility decision about getting behind the wheel.

Drunk driving takes too many lives. We can't bring back those lost, but we can help those who are still with us to enjoy a drink responsibly, without ruining lives.

    

Timothy Downey, President: Tim has successfully created, developed, manufactured and marketed a slew of innovative products in this 39-year career, starting with the Button-Up Company in 1974 to Pure and Simple Solutions, where he served as owner and CEO until 2012.


Andrew Perlin, VP of Operations: Andrew is a business guru specializing in the development of new business opportunities, through his liftime of relationships with national accounts and distributors building brands and products.


Robert Friedman, VP of Marketing & Promotions: Robert worked in the sports and entertainment industry for more than 25 years overseeing nearly 5,000 celebrity appearances, promotions, events, endorsements and speaking engagements. He has an extensive social media background and marketing relationships.

Team

Tim Downey - President

Over 40 years’ experience creating, manufacturing, selling and marketing of products for the retail marketplace. 


TIMOTHY W. DOWNEY PRESIDENT History Tim has spent the last 40 years creating, developing, manufacturing, branding and marketing many well-known brands popular in the USA and in International markets. Button-Up Company™ Co-Owner & Vice President of Operations, 1974 to 1988 Troy, MI Started company and began operations two weeks after graduation from high school and within 1 year generated over $250,000 in annual sales. Sales over the next 14 years exceeded 45 million as the company pioneered the button (think campaign buttons) as a form of self-expression, taking a 150 year old product and thrusting it into the for front of public acceptance. Children to senior citizens wore Button-Up buttons proudly featuring the likeness of rock stars, movie stars, well known brands, nostalgia and funny and/or provocative sales - all contributed to the company’s success. The company was also instrumental in creating the now common practice of licensed properties on novelty products. Other Button-Up Company products included T-shirts, bumper stickers, key chains, cigarette lighters, books, posters, postcards and concert programs. All of these products we sold through retailers and the Button-Up company also worked with Winterland Productions in California perfecting the now well established concert venue merchandise profit center for touring musicians. Retailers who sold Button-Up Company’s products - Kmart, Spencer Gifts, Hallmark Industries, Penny’s, Sears, Walgreen, Rite Aid, 7-11 and over 10,000 individual Mom and Pop retailers in USA and Canada. Global Life & Annuity Marketing Corp™ and Royal Mortgage Corp.™ Owner & Vice President of Marketing, 1986 to 1996 Offices in Troy, MI and Huntington Woods, MI Tim was a founding partner and owner both these successful companies. Tim’s focus was on creating marketing and branding strategies for mortgage and life and annuity products sold directly by the company to consumers and distributors. Sales over the 6 year period exceeded 32 million dollars. Casa D’Oro Italian Gold Charms™ Owner & Vice President of Operations, 1996 to 2009 Huntington Woods, MI Tim as founding partner created and designed quality Bracelets and Charm Links made from top grade Stainless Steel and engraved "Stainless Steel", with the Manufactures logo and copyright notice on the backside. At Casa D'Oro - Modular Charms offered the largest selection of Modular Charms available anywhere. Our talented Craftsmen use the highest quality 18 Kt Gold, Sterling Silver, Alloy Metals, EPG Gold Plating, Vivid Enamel, Glitter Enamel and Crystal Epoxy Coating materials to produce the finest in Modular Charms. Casa D’Oro Italian Gold Charms are still being sold worldwide today. Casa D’Oro also pioneered the “Officially Licensed” Italian Charm featuring the likenesses of over 3,000 well-know and beloved characters and personalities from Hello Kitty™ to Laurel & Hardy™. Shoe-Doodles Shoe Charms™ Owner & Vice President of Operations, 2007 to 2011 Huntington Woods, MI Tim as founding partner helped create, launch and market a line of “Officially Licensed” shoe charms for Croc’s stylish clog style shoes. With sales in excess of 5 million dollars over the three year period (until the company was sold to a worldwide distributor based in Tokyo), Peanuts™, Hello Kitty™, Betty Boop™ and over two hundred other well-known characters adorned the shoes of children and adults. Retailers who sold Shoe-Doodle’s products - Kmart, Spencer Gifts, Hallmark Industries, Penny’s, Sears, Walgreen, Rite Aid, 7-11 and over 6,000 individual Mom and Pop retailers in USA and Canada. Cell-U-Light™ & Cell Bright Phone Charms Owner & Vice President of Operations, 1996 to 2009 Madison Heights, MI Cell Phone flashlights were designed and co-created by Tim and designed to give instant bright LED light. Made to attach to any cell phone or other objects, the Cell-U-Light provided a much need ultra-small flashlight that was eventually mimicked by phone manufactures and added to the design of most high-end cell phones. (IPhone etc.).Retailers like Sprint and T-Mobile along with hundreds of Mom and Pop cell phone stores carried the Cell-U-Light and Cell Bright Dangling Cell Phone Charms. Pure & Simple Solutions™ Owner & President 1999 to 2012 Huntington Woods, MI President and founding partner, Tim helped grow a company dedicated to marketing green products through major retailers. Below are the two most successful. FS101™ Organic Green Cleaner was created by working with chemist and blenders to produce one of the first fully green cleaning compounds safe to use in all environments. FS101 worked great on household cleaning chores including surfaces, laundry, bathrooms and could safely remove all molds, mildews, listeria and many other germs and viruses. FS101 was sold through major retailers and used by Ford Motor Company as a deterrent to purify the air in many of its car wash facilities in the manufacturing plants. Green Bottle™ Stainless Steel Water Bottles also a product from Pure & Simple Solutions designed to eliminate the wasteful use of plastic water bottles. Consumers could fill their own permanent Green Bottle with water and avoid the use of the common bottle of water which at the time was discovered to be leaking BPA into the water when stored. This leaching of BPA into the water inside plastic bottle was then drunk by consumers who ingested the poison BPA. Green Bottles were sold through major retailers including Whole Foods Stores, Dunham’s and Dicks Sporting goods, ACE Hardware and many others. Suite 104 Production Tim has also assisted other companies and brands in developing marketing strategies and brand awareness including Mo Butta Cream Organic Body creams and oils, Suite 104 Marketing & Promotions, RTD Manufacturing and Swiveloc. His expertise in all facets of product invention, manufacturing and marketing has propelled these brands to national prominence and has generated multi-millions in sales worldwide.


Andrew Perlin - Vice President of Operations

25 years of experience in management, start-ups, sales and marketing. 


ANDREW N. PERLIN VICE PRESIDENT OF OPERATIONS History Primedia National Accounts Manager, 1995 - 2007 Houston, TX Entrusted to develop new business opportunities and grow existing accounts via networking, savvy sales presentation and high-dollar distribution agreement negotiation with nation’s leading grocer, mass merchandise, convenience and specialty retail store chains. Increased branded distribution locations 100% during first 3 years of tenure, acquiring key accounts including Albertsons, Blockbuster Video and 7-Eleven from competitor portfolios. New account acquisitions added an additional 12K+ branded retail distribution locations and new profitability for company. Sought and won national deal with Blockbuster Video creating one of most popular and profitable programs to date in company history and adding $3M+ per year to EBITDA. Andrew successfully streamlined the business operations while enhancing productivity along with sales lifecycle process. Efforts included re-engineering of customer service, relationship management, contract management and problem resolution activities. AAP Consulting Services, 1995 - 2007 Auburn Hills, MI Owner & CEO President and Owner Negotiate the buying and selling of liquidated or closeout goods. Resell through wholesale contacts to either Retail Chains or overseas contacts. Owned and operated retail store to selling liquidation deal purchased in 2009 and produced a 50% profit in less than 6 months of operation. Operated and owned Women's Jewelry, Clothing and Accessory retail store from November 2010 through present. Started Smarter Flush Distributors a business that caters to multi-family housing industry assisting them with water conservation through their toilet system. Not only is this a GREEN concept to conserve water but also helps them save money, and maintenance while being actively involved in sales and operations of the business. Started Limo Trader Magazine Online. Start-up on-line business that buys and sells limousines on-line. Assisted with website design, sales and service to the limo dealers.


Robert Friedman - Vice President of Marketing and Promotion

30 years’ experience in sales, promotion of products and celebrity endorsements 


ROBERT B. FRIEDMAN VICE PRESIDENT MARKETING & PROMOTIONS Working in the Sports and Entertainment Industry for over 25 years. Since 1988, Robert has overseen close to 5,000 Athlete and Celebrity appearances, promotions, events, endorsements, speaking engagements, product placements, world wide charities and more. He has worked with major retailers, manufacturers, casinos, real estate, investment trusts, banks, radio and broadcasting corporations, universities, advertising firms, network and cable corporations, all professional and minor league sports teams, inventors, youth organizations, hospitals and the military. Robert has also been brought in as a consultant by athletes, celebrities and companies and organizations he has worked with. He developed a passion for sports at a young age by competing and coaching all sports. He has always loved and followed all forms of music and entertainers since the 60’s. He has combined his Accounting degree and experience with his knowledge and passion for sports and entertainment. Mix in 25+ plus years of contacts, relationships and hard work and you have someone that, for instance, MLB calls him to get secure players for alumni events. Celebrity Event Marketing Solutions Owner Oversee day to day activities presenting company as a 360° Marketing Solutions agency that specializes in maximizing the massive appeal and popularity of celebrities as a powerful sales and marketing tactic. CEMS deliver great value by providing our clients with innovative ideas that get attention and most importantly get results. Based on what you want to accomplish, we will work together to choose the best celebrity match. Handle all aspects from doing beginning needs evaluation, research and prepare Celebrity solutions, negotiate celebrity fees to preparing all legal documents, overseeing actual events, handle media requests, interviews and logistics, photo usage and post event follow-up and statistics We track celebrity from their door to clients door. Celebrity Placement Services, West Bloomfield, MI Vice President Since 1988, overseeing on a daily basis, marketing solutions for various companies and industries through the power of using celebrities/athletes to drive awareness, traffic, and, ultimately brand share. CPS has a history of working with well-known companies and individuals such as Wal-Mart, Hasbro Toys, Meijer, Macy’s, Time Warner Cable, Best Buy, MLB, NFL, Eva Longoria, Regis Philbin, Hugh Heffner and Kelly Ripa. Famous sports figures include Michael Jordan, Kobe Bryant, Joe Dimoggio, Ken Griffy Jr. Gordie Howie, Mike Eruzione, Joe Montanna and Archie and Payton Manning Financial Partners, West Bloomfield, MI CEO January 1988 – December 1994 Oversaw day to day activities including but not limited to:Sales, insurance needs evaluation for health, life, disability, long term care, Second to die for individuals, groups, corporations. Also consulted for and sold products for funding Estate Planning (wills And trusts), profit sharing plans, pension plans and insurance products. Kaps Foods, Eastern Market, Detroit Michigan Head of weekend sales January 1988 – December 1994 Top retail salesperson for wholesale and retail sales for individuals, restaurants and corporations meat, chicken, pork and fish needs. The Wittern Group, Clive, IA Assistant Comptroller January 1985 – December 1987 The third largest Vending sales and manufacturing in United States. Worked with comptroller overseeing general accounting including general ledger balance sheet and Profit & Loss Statements for 19 companies applying - Applied GAAP(General Accepted Accounting Principals. Ruben & Weisman, CPA’s, 4000 Prudential Town Center, Southfield Michigan Staff Accountant January 1983 – December 1984 Worked on specially assigned businesses as their accountant and tax preparation for individuals and businesses Friedman, Canu & Kaplan CPA’s Staff Accountant January 1979 -December 1982 Worked on specially assigned businesses as their accountant and tax preparation for individuals and businesses. Education Wayne State University 1978 – 1986 Bachelor’s Degree in Business Major Accounting Minor Marketing


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