The Lane Style House, LLC, a virtual fashion showroom, is a pivot that joins fashion stylists, editors, press and buyers with emerging and established designer brands to simplify the fashion editing process.

The Lane Style House offers paid designer memberships: Boutique Membership, Premier Membership and a Red Carpet Membership.  A designer member creates their own showroom page, in which they upload their current or past collection images.  Once membership is approved, collections are then available for a "Pull"(borrowing), "Rent", "Download" or "Wholesale" transaction, depending on membership level. Borrowing and rental periods are for a 5-day term.

The Lane Style House already has a large database of users, stylists, editors, press and buyers, that browse the designer’s showroom page and offers the user a one-click process to request the desired look directly from the designer, free of charge, for their editorial projects and/or clients.

In the event that our user just wants to feature the designer’s image(s) for the desired look, they are able to download a hi-resolution image, directly from the designer’s product page. Our buyer users will be able to make wholesale purchases, online, in one-click.

Once an order is placed, the designer is able to approve or disapprove the request, ship the sample to our user and receive their sample back, in a timely manner.

HERE'S THE GOOD PART!  With further development of the site, our designers will benefit from the "Press Crawler", an alert that is created when a request is approved.  This crawler will crawl the web and send relevant press clips directly to the designer's inbox.  These press clips are vital for a brand's promotion.  Designer members will be able to run product performance reports from their back-end dashboard, monitoring the ROI with The Lane Style House.

The Lane Style House is unique because it is the only website that combines sample tracking and requests, clothing rental, wholesale purchasing and press monitoring in a interactive environment, offering an affordable alternative to traditional PR.

The Lane Style House believes that money should not affect a brand's ability to gain exposure. We are revolutionizing how the media connects with emerging and established labels by creating an organized online showroom that houses designer samples that can manage requests in an automated environment for a fraction of the costs.

Traditional PR costs = $6,000-8,000 annually (approximation)

The Lane Style House = $1200 max annually

Designer labels spend thousands of dollars on media/press relations, annually. Unfortunately, a large number of talented designers are not able to receive press and media exposure due to their limited finances, until now...

One unique feature of The Lane Style House is allowing our members to retain creative control over their brand, by setting up a controlled requesting system.

Our target market consists of two customer segments, 1) middle market fashion designers and designer labels. 2)Public Relations agencies that specialize in the fashion industry. These two customer segments boast an impressive $15 Billion in spending power, annually, with an expected 14% growth, yearly.

The Lane Style House was founded in 2011. Our soft launch was in January 2012 and since our launch we have obtained 11 designers, a celebrity placement and a few magazine placements. We have successfully tested our market and perfected our business model and are ready to start final product development and generate revenues.

Proceeds earned through our Crowdfunding Project will assist in web development: developing these features and staffing costs:

--Network feature

--Option to lend, rent and accept wholesale orders, right from their showroom page.

--Backend sample tracking --"Press Crawler"

--Product performance reporting

--Marketing materials and staffing costs

Fashionable Thank You Gift

Level 4: Fashion Membership Alternative Designer Piece (this piece will change. we have one of these pairs, first come! first served!)

Level #3 Fashion Designer Piece Alternative (this piece will change, first come first served)

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