Sliced Bread™

Fresh Pre-Sliced Bread Loaves in a Variety of Styles

Raising $2,000,000
$0 / 0% Committed
Investment Type
Equity
Pre-money Valuation
$6,000,000
Previous Investments
$0
Open Investor Spots
Unlimited
Minimum Commitment
$1,000

Fresh bread is a wonderful addition to any meal, and without bread it would be rather difficult to make a sandwich. But how can you tell good bread from great bread without tasting it? Not by the smell or the look. Not by the sound, but by the slice.

Only great bread comes pre-sliced.

Having to pull out the bread knife every time you want a slice of bread is a pain, but if you don’t use a knife, you’ll have to rip chunks off the loaf. So you slice the bread, but then all the slices come out uneven. Some are thicker, some are thinner, and none seem to toast evenly. And trying to make a sandwich is always a problem. Crumbs get everywhere and suddenly the tidy stack of deli meat and bread slices is just a mess. There ought to be a better way to enjoy a fresh loaf without the hassle of slicing it up.

Sliced Bread™ is a revolutionary culinary concept from the world-renowned Muffin Man. Based on his innovative FutureSlice machine, Sliced Bread™ solves the bread problems facing households around the world.

Baked fresh daily, our pre-sliced bread loaves contain only the best ingredients available. Our wheat is locally grown and free of pesticides, and our yeast is 100% organic without chemical enhancements. This results in better rising dough, which means more delectable bread for you and your family. And with the loaves already sliced, there are no more knives, no more messes. Now you can easily prepare bagged lunches quickly and neatly. You’ll soon have toast down to a science with our uniform slices.

Let’s face it. This is the greatest thing since… Well, you know.

Sliced Bread™ comes in a variety of styles so that you can find the one that works best for you.

  •  – This is your classic white bread, but better. We bring you a classic style without using enriched white flour. The crust is crispy, the bread oh so tasty.
  •  – Another classic, but this one has all the most essential nutrients found naturally in wheat. What better way to start the day than with a healthy slice of toast? This is the Muffin Man’s favorite day-to-day bread for sandwiches.
  •  – You may think we’re just messing with you now. But no, we’ve taken all the benefits of our locally grown wheat and added more grainy goodness. These slices of bread will enrich your body and satisfy your tummy.
  •  – We’ve almost outdone ourselves with this style. High in fiber and in flavor, this is the bread of kings and you’ll be excited to grab a slice.
  •  – Don’t worry, it’s not that sour. We just used a little extra of our organic yeast. But if you’re looking to add a little flair to your sandwich, this sourdough is the way to go.
  •  – We’ve taken the bread you love, and made it something that’ll get your mouth watering. Sweet spirals of cinnamon and sugar run through this loaf and moments of juicy raisins await you. 
  •  – You’ll feel like you’re back in mom’s kitchen when you taste our pre-sliced pepperoni loaf. Slightly spicy and supremely tasty, this is the type of bread loaf you’ll eat in one sitting - once slice at a time.

No matter which way you slice it, Sliced Bread™ gives you the style you want.

Ever since Sliced Bread™ was introduced in January 2014 it has been winning awards left and right, gaining international acclaim.

  • Best Baked Good: 2014 Missouri State Fair
  • Best Culinary Innovation: 2014 Bureau of Registered Educated Artisan D’oeuvres (B.R.E.A.D.)
  • Best in Show: 2014 National Culinary Review
  • People’s Choice Award: 35th Columbus Jazz and Rib Fest
  • The 2014 Milestone Award: International Association of Culinary Professionals
  • And many more!

Due to our meteoric success, we’ve recently entered into partnerships with American supermarket juggernauts Winn-Dixie and Giant Eagle. Croatian bakery chain Mlinar will begin carrying Sliced Bread™ next year, and we hope that soon other people around the world will be able to enjoy our bread and enjoy the luxury of pre-sliced loaves.

Executive Summary

Raising $2,000,000 via equity

Traction & Milestones

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Bread is a delightful part of our lives. With a soft center and a crispy crust, bread is delicious at any meal. It can be used to make toast, sandwiches, or to sop up soup broth. But how can we enjoy bread if we can’t easily get a small piece off the larger loaf?

Bread knives are large, dangerous, and they make a mess cutting through the crust. In addition, not all slices are the same and toast is then almost impossible to make properly. Tearing off chunks may work for soup, but you lose the option for a sandwich. There needs to be a better way to enjoy bread.

Sliced Bread™ is a series of pre-sliced loaves that answers all problems with enjoying bread. All our loaves are made from locally grown wheat and 100% organic yeast. We do not use pesticides or chemical enhancements in order to provide the best product possible. And because the loaf is already sliced, cleanup is virtually nonexistent. The uniform slicing done by our FutureSlice makes Sliced Bread™ the perfect choice for toast, sandwiches, or soup. Heck, just grab a slice and enjoy!

Our business model will be focused on production and distribution, with revenue funneled from retail and wholesale. Because of our wide range of bread options, our pricing and cost of goods fluctuates considerably.

We have already secured partnerships with regional supermarkets Giant Eagle and Winn-Dixie in the U.S., while we will begin distribution abroad with Croatian bakery chain Mlinar next year. We will next speak with regional distributors Kroger and Meijer, as well as Walmart grocers.

The bread business in the United States alone is expected to reach $23.6 billion dollars by the year 2016. We intend to take Sliced Bread™ worldwide, opening hundreds of avenues to take advantage of this diet staple.

As of yet, no other bread producer offers loaves already sliced. Sliced Bread™ is a unique bread product with only indirect competition from unsliced breads, bagels, or buns.

Projected American Annual Retail Sales 2014
Sliced Bread™ = $2MM+
Unsliced Bread = $7.05B
Bagels = $1.24B
Buns = $2.55B

Because we are the first pre-sliced loaf in the market, we have seen spectacular increases in sales and incredible critical reception. In our first six months, we sold over $1 million worth of Sliced Bread™.

We have the opportunity to become a large portion of this market. Over 68% of Americans eat bread every two weeks, with even higher percentages in other countries worldwide. Our product is well-suited to surpass competition in the next few years because of the convenient nature of having bread pre-sliced. In today’s world, efficiency is key.

In the coming years we will expand our facilities to four locations, eventually becoming a multi-national distributor. We will add new style of bread to our lineup, including pumpernickel, ciabatta, and a potato style. These continued innovations and expansions will help propel our sales ever higher. Our revenue estimates for the next three years post-funding project exponential growth.

In order to achieve these milestones, we are seeking $2 million dollars in exchange for 25% equity in our company, valued at $6 million, pre-money. Though our sales have been steadily increasing, we need the capital to build a second facility now and become a true superpower in the industry. The funds raised will go primarily to the design, building, and operation of this new facility.

Sliced Bread™ pre-sliced loaves will revolutionize the way we eat bread. There will be no more need for knives, cleaning up bread crumbs, or worrying how best to toast uneven and crumbling pieces of bread. Now everyone can enjoy their favorite style of bread by simply grabbing a slice.

We look forward to growing as a worldwide provider of Sliced Bread™ and we welcome you to join us in a mutually profitable and delicious relationship. Thank you for your consideration.

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