RedSwan:
Value Proposition

Commercial real estate is traditionally a highly illiquid marketplace. It’s difficult to enter and exit a transaction, and it can take months, if not years. 

RedSwan is revolutionizing commercial real estate investing. We’re an end-to-end commercial real estate marketplace offering solutions for investors and institutions. We enable our members to capitalize on security, efficiency and liquidity made possible by the power of advanced blockchain technology.

Commercial Real Estate Roadblocks

In the valuable commercial real estate market, illiquidity has long been a roadblock to efficient investment.

With no way to effectively monetize real estate investments and an inability to obtain a loan for more than 65% of property value, owners have no choice but to maintain up to 40% of unusable equity until the property is sold.

Beyond the illiquidity issue, large investors also make it difficult for smaller investors to get involved by consuming significant deal flow.  Globally, smaller private buyers represent $3-4 trillion in buying power, but miss out on deal participation due to backroom deals and a lack of transparency. This limited information results in increased costs.

Lastly, there’s the length of time element. Acquisition takes months and exits can take 5-7 years.

RedSwan gives property owners the ability to tokenize their ownership and raise capital up to 100% of equity value selling to our worldwide network of private investors. The RedSwan marketplace expands the reach of global private investors. It also enables liquidity by providing a private ATS solely for CRE, making the purchase and sale of fracture shares quick and efficient.

By combining traditional commercial real estate practices with the innovative power of blockchain, RedSwan removes the roadblocks to investor success and condenses the purchase/sale timeline from months or even years to just seconds.

How RedSwan Works

RedSwan has created a method to make CRE investment easier and provide users with easier liquidity.

• RedSwan makes fractional ownership possible with digital security tokens via blockchain
• Equity tokens can be exchanged for liquidity on our marketplace
• RedSwan establishes initial property value, then issues tokens based on our suggested price, creating capital for property owners
• The liquidity premium is suggested to provide a higher value due to the optimal exchange exit option

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RedSwan Accomplishments

Since launching the iOS app in November of 2017, RedSwan:

RedSwan Market Opportunity

RedSwan has an opportunity for tremendous market impact in the U.S. and around the world.

RedSwan Advantages

There are no competitors in the commercial real estate space that offer the advantages we do:

Winning team | We have vast experience in technology and capital market commercial real estate, as well as a deep understanding of industry stress points and the real solutions provided by the power of blockchain.

Strong development | We have secured $1.7 billion in business development in only eight months.

Solid foundation | We combine practices of conventional commercial real estate deals with the power of blockchain to offer unprecedented liquidity.

Building benefits | We provide liquidity for building owners as well as investors. We’re open to smaller, private investors and successful investment firms. Regardless of size, we remove the hassles of due diligence and property management.

Price point | Our prices are in line with the competition, particularly in light of the value we add with liquidity.

RedSwan Revenue Streams

RedSwan has signed engagements for $1.7 billion of new business, with a goal of $2.5 billion by December 31, 2019. We earn revenue through:

RedSwan collects revenue on all tokens issued for capital raised.
We expect to earn $22 million from the initial $600 million in token sales.

We also collect engagement fees ranging from $30,000 to $100,000 for each property onboarded, as well as a trading fees on secondary trades through our Broker Dealer platform.

RedSwan’s Plans for Growth

RedSwan is set up for rapid growth.

RedSwan Projections

Our track record for project sales is very strong.

Meet the RedSwan Leadership Team

Ed Nwokedi
FOUNDER AND CEO
RedSwan is the fourth startup for serial entrepreneur Ed Nwokedi. He has more than 17 years of experience in commercial real estate and capital markets and a record of funding success with $95 million raised previously. Nwokedi has personally closed more than $3 billion of CRE transactions.

Roy Malkin
PRESIDENT AND COO
A former Disney executive, Roy Malkin is an expert in blockchain and real estate technology. Two of his previous real estate companies raised $60 million in funding. He also held executive positions with Open Media Group, Liberty Media, Credit Suisse and Bank of America.

Don Oparah
HEAD OF TECHNOLOGY
Don Oparah earned a Ph.D. in IT from the University of Cambridge. He has been involved in the launch of more than 20 startups, with several acquired by Fortune 500 companies. He excels in blockchain and technology solutions.