"Essence of the Fine Wine Experience . . ."

Rare is the opportunity to acquire something truly distinguished, something that is not only unique, but with the style, elegance and grace that is true-to-form and world-class.  Here, before you, is a brand that represents just that:                                                                                    A Brand Innovation

Premier Cru Collection is an offering of handmade items that are artistically beautiful and wine related.  Nowhere in the world can one point to a brand offering only handmade items -in the highest quality- that are this artistic and beautiful in the wine industry.  We fulfill a void in the "Luxury Lifestyle Space" - a demographic of immense wealth, an elite clientele who desire beauty and demand items that are truly authentic and genuine in provenance.

About the Experience:  When we enjoy a truly high end fine wine, it is an ethereal, transcending experience - we feel our spirit, our chi.  We become transported into a surreal moment.  Well, Premier Cru Collection is the physical counterpart to this moment - this experience - an experience that we have coined in a phrase:  "Essence of the Fine Wine Experience . . ."

The whole of Premier Cru Collection is much greater than the sum of its parts.  It's about understanding what it means, and what it feels like, when we enjoy the world's finest wines - and, for those who give Premier Cru Collection as a gift to another, then, it's about saying:

"I understand your immense passion for fine wine - this is evidenced in the gift I am presenting to you from Premier Cru Collection "Essence of the Fine Wine Experience . . . "

Premier Cru Collection is a world‐class luxury-lifestyle brand in the fine-wine space, providing handmade accessories that are artistically beautiful. They are true heirloom quality for connoisseurs, collectors, enthusiasts and for the high-end upscale demographic.  Not to exclude those who just love wine a lot and want to match their vision of fine wine in material form.

We are the one-stop shop for world‐class handmade items in the luxury-lifestyle fine-wine space.

Our sister company, Premier Cru Wine Cellars (a dba of Premier Cru, Inc.) designs & builds high-end custom wine cellars (See Photos above & below), creating incredible spaces to enjoy Premier Cru Collection's hand-blown crystal stemware & other handmade wine accessories such as the wine-openers.

Premier Cru Collection stemware is the first item in the Collection - it is the pinnacle of our artistic vision and expression; for it is "bold, yet elegant" - the perfect description for Premier Cru Collection.

Using the right stemware will elevate one's fine wine experience; having a sensational effect on a wine's aroma, taste, and enjoyment. The Collection stemware, though very artistic, functions beyond being a vessel for fine wine, as well.  The shape of each stem in the Collection is specially designed to optimize the aroma of fine wine- specifically-for each grape varietal they're designed for.  It's been said that drinking fine wine is 90% smelling; that's true, for it is a very cerebral experience.

Premier Cru Collection stemware is "lead-free" - which is a healthy alternative to leaded-cystal and, as a result of being lead-free, it's more durable as well.

The first handmade-selection in Premier Cru Collection is hand-blown, lead-free, and durable crystal stemware. Our beautiful and elegant Premier Cru Collection of stemware is heirloom quality and will elevate one's fine-wine experience in the most memorable way . . .

https://robbreport.com/food-drink/spirits/slideshow/frontrunners-september-2014-leisure/glass-menagerie/Premier Cru Wine Cellars has already achieved a high level of social acceptance, credibility and demand as a design firm.  We have also been recognized and are known for high quality and a high level of artisitic design in the luxury-lifestyle fine-wine space.

This provides us the platform to execute our vision as a Brand Innovation.  We aim to be the world's premier brand of artisically-beautiful, handmade, wine accessories of the fine-wine space; the Neiman Marcus of the Fine Wine Space.

So far, we have received wide social acceptance by all who have the opportunity to see and experience the product line.  We are compiling a waiting list for stemware orders in this elite market place.  Amongst those requesting our Collection stemware, and most notably, is celebrity chef Ludo Lefebvre.

A sample of our clients include:

- The Robb Report luxury magazine is featuring Premier Cru Collection hand-blown lead-free stemware in their September issue.  You can read it here >

https://robbreport.com/food-drink/spirits/slideshow/frontrunners-september-2014-leisure/glass-menagerie/

This is a very important development in proving Social Acceptance within the highest demographic in the world.  The ultimate luxury-lifestyle space!

- Joe Pytka, Preimminent Commercial Director of the world and former Proprieter of Bastide Restaurant on Melrose Place, W. Hollywood, CA 90069.  When asked to "see his film reel", he said: "I don't have one.  If you want to see my work, just put-on the TV."

- Jerry Bruckheimer, TV Producer - Premier Cru Collection client

- Chef Ludo Lefebvre from the TV Show "The Taste"

- Trois Mec restaurant in Los Angeles - One of LA's most accliaimed restaurant with world renouned celebrity chef, Ludo Lefebvre; at Trois Mec in LA; known as "Chef Ludo".

We have also been offered a "National Distributorship" in the United States from a major global manufacturing firm.

Our Premier Cru Collection of stemware has already been featured in a Malibu Times magazine, The Valley Times, and an article written by boozenews which, as an example, will help us raise awareness of our stunningly beautiful Collection stemware and other handmade world-class items in Premier Cru Collection.  Of course, much more aggressive marketing to follow - through articles, interviews, events, and organically - in the Luxury-Lifestyle space.

Premier Cru Wine Cellars (sister company to Premier Cru Collection), designs and builds wonderful custom wine cellars for wine connoisseurs, collectors, and enthusiasts.  Whether it’s an aesthetically beautiful design or completely utilitarian, we provide the perfect environment to enjoy fine wine for decades to come, while properly preserving one's fine wine in First Class Provenance.

As an outgrowth of our vision for design and asthetics, we are set to introduce our stemware collection that is of world-class quality, artistic, and stunningly beautiful.

Paul LaRussa, President of Premier Cru, Inc. (dba: Premier Cru Collection and Premier Cru Wine Cellars), is the inspired visionary of the Premier Cru Collecton -artisically-beautiful, mouth-blown, lead-free stemware and world-class hand made wine-openers, with other worthy inclusions to follow.

Currently, Paul is chief designer for Premier Cru - designing wine cellars that are uniquely beautiful and, not only speak to a wine lover’s particular needs by-way-of cellar location, but is personally invested in making sure that his wine cellars optimize the artistic potential in context with the space provided.

The Collection stemware is an outgrowth of his design aesthetic and artistic vision. Paul, through persistant searching, found the perfect artisans, and stemware design, for his Collection Stemware in Germany where design is a religion.

Dubbed the "Sommelier of Wine Cellar Design" - go to web-link of newpaper artical describing Paul's designing technique from esteemed client, Peter Casey, Producer of the famed TV show Frasier:  http://www.jejprint.com/valleyscene_051713/#/12/

Also, listen in to an interview with Paul on wine talk-show Wine Life Radio featured on iHeart Radio at:

http://wineguystv.files.wordpress.com/2013/06/premier-cru-wine-cellars.mp3

Paul has been a business owner since 1979 - during ownership of his previous business, Paul earned the highest profit margin during his sales tenure in his previously owned company’s 25 year history.

Natasha Swords, Marketing Director (Out-sourced)

Natasha was the Editor in Chief for Tasting Panel magazine and a Public Relations & Marketing executive for major wine distributor: TGIC in Woodland Hills, California.  She has vast reach in related markets resulting in excellent exposure of our brand.  She is a highly motivated industry professional. (An exceptional value for our firm).

Now, through her own firm, Swords PR, Natasha offers a rich resource for Premier Cru Collection to surgically pinpoint the exact market and mission for any strategy that we layout to accomplish.

Sophia LaRussa, Marketing Assistant

Sophia initiates and maintains marketing efforts in the Social Media Realm.  She also builds on the marketikng efforts of Natasha Swords.  The Social Media phenomenon has proven to be a very cost effective means to gain brand exposure.

Sophia is the daughter of Paul LaRussa.

Daniel J. S. LaRussa, Sales, Accounting, and Administration Assistant

Along with the general day-to-day activity of general accounting, administration, and sales related business, Daniel is the son and protege of Paul LaRussa.

Daniel will begin to be aggressively integrated into the sales effort, greatly boosting gross revenue and profits.

Daniel's determination and drive to learn and evolve, with the ability to turn what may seem like a formality or procedure into a craft, is inspiring.  He is highly focused and committed, and, he has proven to be an immense attribute and asset to Premier Cru, Inc.