KOR is at the center of water, powering the next phase of the personal hydration revolution.  We deliver design-driven products that anticipate every need to sustainably filter, store, and enhance the water you drink.  Through the successful development of six award-winning hydration vessels, KOR has established an accelerating global brand hallmarked by iconic design, innovation, and social advocacy for critical water issues.

Hydration is a dynamic $30B+ market in the U.S. composed of filtration, enhanced waters, vitamin waters, mineralization, ionization, and reusable containers.  As consumers increasingly seek sustainable, healthy and functional alternatives to bottled water, KOR is launching new products in filtration and water enhancements, delivered through direct subscription and key channel partners, to provide an integrated and amazing user experience.

KOR was conceived from the simple premise of founders Eric Barnes and Paul Shustak to bring great design and functionality to a reusable water bottle.  If the story of bottled water was rooted in consumer’s attraction to great packaging, storytelling and user experience, challenging this market required meeting or exceeding those benefits. Eric and Paul formed a strategic vision for KOR to become water’s advocate, delivering sustainable hydration solutions that would rival and exceed the bottled water experience and raise awareness for critical global water issues. Today we are delivering on that vision with a brand and products that are attracting a passionate worldwide following.

Few could have predicted thirty years ago that packaging water in plastic bottles would grow into a $50B global market ($11B US), replacing the traditional practice of drinking water from the tap.  How did this happen?  It’s not that the water we drink has fundamentally changed, but rather, our perceptions of water and our desire for convenience and great user experiences have been transformed.  

KOR sees a growing market opportunity to meet and lead consumers down the path of sustainable hydration, away from bottle water by offering thoughtful, functional and innovative products.

In the U.S. alone, hydration is a fast-growing $30B market. It is comprised mainly of four categories:

1. Beverages (e.g. bottled water, fitness waters, energy waters)

2. Filtration (e.g. pitchers, on-tap filtration, under sink filtration)

3. Enhancements (additives such as Kraft Mio and Dasani Drops)

4. Containers (e.g. reusable water bottles, carafes)

As evidenced by the explosive sales of functional beverages and enhancements, growth in this market is largely driven by consumers’ desire to take control of their health. Meanwhile, two larger trends are at work:

1. Consumers are increasingly seeking to become more sustainable

2. Consumers increasingly seek great design and user experience

Yet, despite the size of this market, no incumbent has seized the opportunity to serve these health conscious consumers with sustainable, beautifully designed products. Instead, the market is dominated by products and solutions that are fragmented, confusing, and difficult to use. 

KOR is leveraging its experience to develop products that meet the needs of its target market: consumers seeking to hydrate with sustainable, healthy solutions that offer great user experience.

Containers: KOR Hydration Vessels

To-date, we have focused on containers, having created the worlds leading premium brand in this category.  KOR vessels range in size, color and features and are sold though our direct website, key retailers, international distributors.

Filtration & Enhancement: KOR Nava and Beyond

After 18 months of development, we launched the KOR Nava filtration vessel through Kickstarter with amazing success.  Featuring a number of innovations in functionality and filtration mechanics, over 4,000 global consumers pledged $261,000 to receive the Nava when it launches in October 2013.  By using activated carbon from coconut shells, a plentiful and renewable source, rather than coal – which takes millions of years to form – we protect valuable resources and encourage conservation. This thoughtful and sustainable design is representative of our overarching mission: to inspire with every sip.

Nava is the first reusable bottle with its own filter subscription service and begins KOR's growth into consumables delivered via a subscription and other innovative direct models. 

KOR will expand our focus on filtration and enhancement, with new products and subscription models debuting in late 2013 and Spring 2014, respectively.

KOR's mission is to protect, celebrate and treasure water. We believe water is the fundamental source of all life and connects us inseparably.  From the beginning, KOR has focused on telling the story of water through its products and consumer advocates to raise awareness of critical water issues. To further these aims, KOR established our "Thirst for Giving" program, whereby the company donates a portion of every sale to partners such as the Nature Conservancy and charity: water.

KOR has touched a global nerve through its brand, products, and advocacy for water. KOR's products and story have been featured in housands of blog posts, print articles, TV and film appearances.  But don't take our word for it.  Perhaps the best evidence would be to perform your own Google search on "KOR Water".

In a short five years, our award-winning products have earned us a global following that shares our passion for health, sustainability and thoughtful design. We are now entering our next phase of growth in which consumable products, such as replacement filters and innovative enhancement products, will become a major focus. These products offer significant opportunities for innovative direct selling models that will deliver high margin and recurring revenue streams.