Juice Jitsu

Juice, smoothie and snack bar. Sourced from local, organic farms.

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Quick Pitch

         The Brooklyn food desert, the NYC nutrition trap. Everyone who lives in our beloved borough understands the sacrifice they’re making by living in NYC. By calling the greatest city in the world home, you know you’re sacrificing the availability of quality food at an affordable price. Juice Jitsu is here to change that. 

Food Comes From Farms

         We’ve come to the conclusion that the only way to fix things is to change the food landscape of our neighborhoods, one at a time, by providing nutritious juices, smoothies and snacks and using ingredients sourced from local, organic, non-GMO, pesticide-free farms. Inspired by the warmth and kindness we found in Brazil and around the world, we hope to bring about a change in our own community. By providing the healthiest ingredients possible and to make our concoctions affordable to everyone, we hope to help those who are most in need of proper nutrition.

       Juice Jitsu will be buzzing a hub for the community. We will host group runs and reward our customers for participating in these group runs with the JJ Punch Card System. We will also host ‘Learning Events’ which will range from in-store lectures given by food and fitness gurus, film screenings of documentaries, and striking Ted Talks that discuss interesting findings in food/nutrition. There will also be a reward for attending these ‘Learning Events.’ The JJ Punch Card System will be an exciting incentive for the community to maintain a healthy, active lifestyle.

Product/Service Details

Good Food is Simple

Juice Jitsu is a juice and smoothie bar. We offer fresh, made-to-order juices, wheat grass, wellness shots, and homemade snacks (such as granola, cookies, brownies, chocolates). 

Here's a look at what we have for a menu so far:

PURE JUICE

- 16oz (price to be determined but we’re shooting for $3)

-  24oz (price tbd but we’re shooting for $5)

 - apple

 - carrot

 - orange

 - beet

 

BASIC JUICE

ANY 3 ingredients, you choose

- 16oz (price tbd but we’re shooting for $4)

- 24oz (price tbd but we’re shooting for $6)

 

BASIC SMOOTHIE 

Any three ingredients, plus any liquid base, you choose

- 16oz (price tbd but we’re shooting for $4)

- 24oz (price tbd but we’re shooting for $6)

 

JUICES 

- 16oz (price tbd but we’re shooting for $4)

- 24oz (price tbd but we’re shooting for $6)

Green Dream

-greens, celery, cucumber, pear

Stefanie’s Remedy!!!!!

-carrots, beets, apple, kale

Cold Kicker

-ginger, carrot, citrus 

Flu Fighter 

-ginger, carrot, celery, beet, citrus, sea salt, honey 

Herb Superb 

-greens, apple or pear, herbs

Mellon Heaven (*seasonal)

-mellon, apple, cucumber, celery

Electric Lights

-pineapple, oj, grapefruit, cucumber

Pernumbucano

-Pineapple, ginger 

Cucumber Number

-Cucumber, celery, pear, lemon

 

SMOOTHIES (smoothies contain ice and your choice of liquid base. bases options are: coconut water, almond milk, milk, greek yogurt)

- 16oz (price tbd but we’re shooting for $4)

- 24oz (price tbd but we’re shooting for $6)

Polar Pear

-pear, coconut water, mint, …

Carrot Cake

-carrot juice, banana, almond milk, cinnamon, nutmeg

Beet Me Up

-beet juice, blue berries, pineapple, honey

Ultra Berry Punch 

-berries, OJ, base

Mango Rambo

-mango, oj, avocado, base

Banana Cannon

-bananas, mango, OJ, lemon

Nut Butter Stunner

-bananas, cocoa powder, nut butter, honey, base

Mud Flood

-berries, mango, greens, avocado 

Summer Runner

-melon, cucumber, coconut water

PB ’n J

-your choice of berries, banana, peanut butter, base

Melon Mint Sprint (*seasonal)

-watermelon, mint

 

BOOSTED SMOOTHIES

-16oz (price tbd but we’re shooting for $5)

-24oz (price tbd but we’re shooting for $7)

PB ’n J Plus

-your choice of berries, banana, peanut butter, base, your choice of boost

Chocolate Rocket

-bananas, cocoa powder, coffee, honey, base

Gym Junkie

-banana, nut butter, cocoa powder, protein, base

Now and Zen

-pineapple juice, avocado, green tea powder, base 

Lula Boi

-banana, mango, nut butter, guarana, base 

Green Team

- banana, honey, greens, spirulina, base

Marathoner 

-berries, oj, oat bran, protein, honey, base

Race Pace

mango, pineapple, greens, guarana, base

BASES

coconut water, almond milk, milk, greek yogurt, 

BOOSTS:

whey, br rice protein, flax, spirulina, cocoa, almond butter, peanut butter, green tea powder, guarana, oat/wheat bran, coffee concentrate, honey

Coffee

Ginger Tea 

Soup 

Traction & Accomplishments

JJ Punch Card and VIP Juicer Card designs are complete!

Pat has received his Qualifying Certificate in Food Protection! (required of supervisors at all restaurants in NY) 

Pat and Stef have been building awareness in the community about Juice Jitsu's upcoming debut and the neighbors are stoked!!!

How We're Different

Juice Jitsu will be the only establishment in the area focusing on juice and smoothies. While providing the highest quality, delicious and nutritious juices, smoothies and snacks, we also aim to make our store affordable to everyone. As many of our ingredients as possible will be sourced as locally as possible from environmentally conscious farms in an effort to make a positive change in our nation's crippled food system.

Team

Pat Noonan - Co-Owner

Pat is a drummer, a runner and OBSESSED with juice and smoothies! 


While living in Brazil, co-founder Pat Noonan fell in love with the fresh, green coconuts, the mangos from his backyard, and the açaí from the amazon. Upon returning to the United States, Pat saw clearly what a dilapidated state his own country’s food system was in. While continuing to train for demanding ultra-marathon trail races, Pat found the nutrition available to him was severely lacking. Then, one evening as Pat and Stef were expressing to each other their dissatisfaction, Juice Jitsu was born.


Stefanie Steel - Co-Owner

Stef is a model, a runner, and LOVES to eat and drink well! 


As a 23 year old college graduate and former competitive runner and captain of the Brooklyn College Cross Country team, eating right, and eating real has been a priority in Stefanie’s life for many years. The marked shift in Stefanie’s diet and the way she thinks about food has a lot to do with the inception of her running career. With several half marathons under her belt, Stefanie understands the importance of eating healthy, and has seen and experienced firsthand the benefits of practicing healthy eating habits. With a budding career as a print model, Stefanie has found that a clean, mean fresh diet is even more important than ever. The trouble is that, as a young twenty something in NYC, Stef has become increasingly aware of the lack of real, quality foods at a price accessible to the everyman—and this, is how Juice Jitsu was founded.


April Steel - Master of Mathematics

April is an accounting expert, also runs, and is all about leading a healthy lifestyle! 


April is 26 years old and is currently working on her Bachelor's in Accounting and Business Management and Finance. At age 25, April starting running and is training for her first half marathon. Throughout her experience as a new runner, April noticed the change she felt as she began eating healthier. Stef and Pat's passion for health is clearly communicated in their vision for Juice Jitsu. Their passion helped April to fully realize the importance of a proper and healthy diet, as well as the negative effects our current food system is having on our nation. In a spark of genius, April came up with the name Juice Jitsu! She has since then joined forces with Pat & Stef in hopes of creating a change within her own neighborhood.


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