Infant Affection LLC is a 2011 startup company, which owns a patent for Babee Laptime,  “The world first and only Infant Lapseat”. Babee Laptime allows its user, whether its the Mother, Father, Grandparents, younger siblings or just about anyone,  to hold an infant up to 6 months of age, safely, comfortably and effortlessly for hours on end, while allowing bonding between the infant and the user. The lapseat is designed to allow the infant to be fed both by bottle and breastfeeding in upright 30 degree angle which reduces the chance of colic and acid reflux.

Babee Laptime is the worlds first and only Infant Lapseat. allows just about anyone to comfortably, effortlessly and safely hold an infant for hours on end. Holding the infant for long periods of time promotes bonding between the infant and the user, which bonding has known beneficial effects, such as they establish strong ties between parents and their child, provide the baby's first model for intimate relationships and foster a sense of security and positive self-esteem. And parents' responsiveness to an infant's signals can affect the child's social and cognitive development.

 Babee Laptime is designed to allow the infant to be fed both by bottle and breastfeeding in an upright 30 degree angle. A 30 degree angle when used during and after feeding is the researched & proven natural way to alleviate colic/reflux. Having the baby remain in the seat for 30-45 minutes after each feeding will help relieve acid reflux symptoms.

 Babee Laptime is designed to allow for comfort and ease in spending time with the infant. Everyone knows the love and enjoyment spending time with an infant brings. The seat allows  the holder, The Mother, Father, siblings, Grandparents, Godparents, friends and family or anyone the parents desire, to safely, comfortably and enjoyably, hold the baby effortlessly even hands free for hours on end (without the parents having to worry about child safety).

The product made its test market debut nearly 15 months ago at the ABC show in Kentucky. The company took tenative orders for almost 3000 units at the show and signed up with dozens of e-retailers that we are still presently being sold on. Within the first 30 days we also sold almost 500 of the units online, which was all of our first production run amount. We also had tenative orders from international buyers for another 5000 units. We also had promising discussions with other National retailers such as Babies R Us, who said they loved the product, but it was to large and too expensive.

In order to revamp the product and make it meet the markets needs, such as pricing as size, we had the product redesigned by a premium manufacturing facility in China. The product was once being manufactured at a hard cost of $85.00, and with our redesign, our hard cost is now only $14.00. Now as it was almost 5" thick dense foam before,  it has now been redesigned with an injected plastic base, which maintains the contours and adds strength and maintained appropriate cushion comfort, and is now only 1.75" thick. The market requirements have now been met and we are excited we are now ready to relaunch sales . 

Babee laptime is the Worlds First and Only Infant lapseast. We have no competition in the US or globally. We have just received our patent and expect to expand globally before the year is out  to maintain our Global protection.

We are presently only seeking $10,000 in funds. We have recognized in order to relaunch the Company product, one way to brand a product Nationally is "As seen on TV". The Company to do our direct marketing campaign has been selected. The funds will be used as follows. 

1) Manufacturing first 100 units  including a one time tooling expense - $6000

2)Direct marketing video and launch $4,000