HLPP

Unique insurance product protecting homeowners


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HLPP, LLC:
Fast Facts

HLPP is a groundbreaking insurance business covering a new and largely untapped market. We provide homeowners with heretofore unavailable protection against the risk of real estate market fluctuations.

This first-of-its-kind insurance product provides homeowners with the means to sell their home in a down market without the need to dip into personal savings or incur the negative ramifications of short sale or foreclosure. With our insurance, you may still have to sell at a loss, but we cover the loss, not you.

The Problem

Homeowners currently have no protection if they must sell their homes at a time when they have negative equity.

Mortgage insurance, though paid for by the homeowner, only protects the lender, and only after the homeowner has defaulted and ruined his or her credit.

Consumers are told that they can afford to own a home if they are able to qualify under whatever lending standards are in place at the time of origination, but few realize the risk that they may face if they must sell with negative equity.

This irrational exuberance all too often leads to situations where homeowners lose their property through foreclosure or are forced to sell for less than the cost of their outstanding loan. In such cases, the lenders are protected (by mortgage insurance) but regular folk are not.

A Home Loan Payoff
Protection Solution

"HLPP” is an acronym for ‘Home Loan Payoff Protection,” the first and only product that effectively solves for the foregoing problem, providing borrowers with much-needed protection from the fluctuations of the real estate market.

Our specialized product provides a powerful hedge against real estate market slowdowns. It offers homeowners the peace of mind of knowing that they can sell their property in any market condition and pay their mortgage in full regardless of the ultimate sale price. It’s an easy out for homeowners with underwater mortgages.

With our product, homeowners no longer have to worry about being trapped by negative equity, as so many are during real estate market downturns.  The product prevents the need to default when life happens, and one needs to sell in a down market.

That means there’s no risk of a serious hit to your credit rating or to your ability to secure a new mortgage, both of which can result from a foreclosure or short sale. Instead of being a victim of the market, you can hedge against it, like any smart business would.

How It Works

Traction & Accomplishments

We developed this product from the ground up, including form and rate filings in >24 states, as well as underwriting guidelines, origination procedures and claims infrastructure.

A recent professional market study indicates a huge amount of interest among the potential target audience for the product.
 

The product has been approved for issuance by a large, highly-rated multi-national insurance carrier under very favorable terms, and an experienced MGA will assist in carrier relations and handle other ministerial functions. 

We have many relationships in the real estate, settlement and financial services space, many of which have already expressed interest in assisting with distribution.

Secured relationships with multiple, robust and experienced insurance call center providers to facilitate distribution, as well as a highly-qualified data provider/mail house operation to facilitate direct mail solicitations. 

Meet The Team

Mark Kayton and Matthew Kayton are our co-founders. They each have over 25 years’ experience in the real estate settlement and default services industries, as well as in P&C insurance related to real estate transactions. More recently, the Kaytons spent the better part of two years developing the predecessor to HLPP for a large insurance carrier and were also instrumental in the formation of a national title insurance company for that carrier.  Additionally, they helped fund and support operations for OrangeGrid, a SaaS business process management platform that will provide the operating systems for HLPP.

Jonathan Horn is in charge of our Corporate Development. He is the founder and president of Horn Capital Realty, a full-service commercial real estate company formed in 1995. Since the 1980's he has successfully completed approximately one billion dollars in sale-leaseback financing, triple net lease sales, debt and equity placements, and build-to-suit ground lease transactions.

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