Mr. D'Haenens is well-established and seasoned health care executive with extensive experience in leading dental practices to improve operations, sales and systems. He is Chairman Half Dental Corporation, a national discount dental brand and Chairman Founder of the Half Dental Plus, a national discount healthcare program. Mr. D'Haenens was also founder, President and Chief Executive Officer of iDentalfy.com, a development stage online portal for virtual dental diagnosing.

He is responsible for the financial stewardship of the company including capital and operating budgets, financial planning and reporting, and procurement and debt/treasury management. From 2005 to 2013, Mr. Plummer has been a Chief Financial Officer / Controller in the manufacturing industry. Prior to this he held the position of Chief Financial Officer in the banking industry from 1985 to 2005. He was responsible for the bank’s finances, capital markets management, information technology, human resources, facilities, research administration, business operations and investment management. He has experience in mergers & acquisitions along with investment banking, mortgage banking, and long term investment portfolio management. Mr. Plummer received his Bachelor’s degree in 1981 and his Master’s degree in 1986. He has been instrumental in facilitating corporate policies in all areas of the organization as well as leading expansion projects and heading up projects that instill company growth and success.

Since joining the company as the Chief Business Intelligence Officer in 2009, her responsibility is to compile, analyze and present data to provide insight and actionable knowledge to facilitate decision making to improve the ultimate patient experience and overall operational efficiency. Prior to joining Half Dental, Ms. Tran held a senior management position with a group practice in California. Ms. Tran received a Master’s degree in Public Health with a special emphasis on healthcare management.

In addition to driving sales and marketing programs, Mr. McKew manages the online advertising sales organization, treatment coordinating division, patient financing and corporate support organizations, including patient support services, branding, advertising, public relations, marketing research and relationship marketing. Mr. McKew also oversees corporate operations and internal Information Technology that support the work of Half Dental’s employees and franchisees. Along with Chief Executive Officer Brandon D’Haenens and other senior executives, Mr. McKew serves on the Senior Leadership Team that sets the overall strategy and direction for Half Dental. Prior to Half Dental, Mr. McKew worked as the director of operations for a multistate automotive corporation, overseeing 1200 employees and 400 million in annual sales. He also has extensive experience in public sector markets, ranging from school construction to government security, and acting as an international consultant for various multinational and U.S. based Fortune 500 companies doing business in Latin America. Mr. McKew holds a Master’s Degree in Economics from the University of San Diego, with undergraduate degrees in Economics and International Business with a dual minor in Management Information Systems and Spanish.