New grandparents today are Baby Boomers.  Grandparents represent a majority of this vast demographic that controls 70% of assets and 50% of income in America.  As they have at each of life's stages, Boomers are revisioning the experience of being a grandparenting.

One book, Baby and Child Care by Dr. Benjamin Spock, was the primary parenting resource for parents in the 1950’s.  

By the 70's and 80's, Boomers were becoming moms and dads.  With their unique take on an old role, and by their unparalleled numbers, Boomers spawned 'parenting' as a new industry.  Books and magazines popped up all over with tips for pregnancy, raising healthy babies, balance parenting with work and having a great body after childbirth.

Fast forward to the present and 10,000 of those Boomer parents (per day!) are experiencing the joy that blossoms when a child has a child. Boomers as grandparents are using all available resources to be build their legacy and contribute to that next generation. 

That long-distance grandparent who mailed a card with a check twice a year is now emailing, texting, Instragraming and comparing grandbaby accomplishments with their friends via their smartphones, iPads and other tablets. Rest assured, whatever new platform the grandkids use, Boomer grands will be right along. 

Once again, it’s a new life role to be mastered and in some cases, re-envisioned, and GRAND Media (GRAND) is there with valuable solutions. 

GRAND is a gateway for marketers to reach these Baby Boomer grandparents through multiple media channels that reflect the diverse tastes of the consumer market:  *See below

1. GRAND MAGAZINE  A state-of-the-art digital multimedia magazine delivered to the reader's email inbox. Apps for iPads, computer and Android devices. Provider NXTbook Media, an equity partner, is a leader in digital publishing. 
2. GRANDMAGAZINE.COM  Website offering thousands of searchable articles, blogs, interviews and access to all we offer grandparents.
3. GRAND MAGAZINE RADIO  Internet radio talk show. Interviews that touch on issues our readers care about and value-adds for sponsors.
4. MARKET RESEARCH Meeting client needs for deeper insight with small qualitative studies or national and international quantitative surveys. Research  provided by publisher, Lori Bitter and The Business Of Aging.
5. GRANDPARENTS AMERICA EXPO The 2nd annual multi-generational Expo, inviting grandparents and grandkids to have fun took place in Orlando, FL in Novemeber, 2014.  A 3rd Annual Expo is planned for 2015.  
6. NEWSLETTER The digital magazine is delivered by email in a newsletter that offers a publisher blog, snapshots from the magazine and more opporutunity for sponsors to interact with readers.

GRAND launched in 2004 and experienced healthy audience and revenue growth as a print publication through 2007.  The widespread collapse in 2008 hit the industry hard and the timing forced GRAND to quickly adapt to a new business environment.

Those new realities have settled out and it is time to grow.  Funds from this raise will be used to achieve specific goals by year end, 2015.

SALES AND MARKETING  Since the 2008 economic collapse, GRAND has maintained operations on a breakeven basis. It has stayed its course; growing good-will and continually seeking ways to improve the magazine and website while the economy improves and the digital media industry shakes out. The lack of an extra margin and resources to grow audience and revenues has stunted growth during this period. However, we believe the time has now come to fund growth. We will build to profitability by rapidly growing distribution, increasing GRAND's visibility to advertisers and by contracting with industry professionals to take advantage of the growing grandparent trends and new technologies.  

GRAND has unique relationships with consumers and with marketers.

We offer consumers content they want through a range of media, including the only magazine specifically for grandparents.  GRAND Magazine is not a replica of a print publication, but is completely optimized for online/digital/mobile reading, with direct links to resources, flash, audio and video. 

GRAND provides marketers a unique emotional connection to the attractive Boomer market by delivering on the issues closest to their hearts...their family....their legacy.

GRAND is truly becoming the Portal to the Grandparent Economy by consolidating the leading grandparent websites into a single advertising buy. The GRANDparent Network was launched in December 2014 makes GRAND Media the one-stop shop that delivers the attractive Boomer grandparent segment.

GRAND Media is managed and guided by professionals experienced in business, publishing, marketing and research within the 50+ cohort. They are known and respected in the field of positive aging, business, journalism, radio, innovative digital media, entrepreneurship, plus child and family advocacy. 

As women and grandmothers, the CEO and publisher are culturally attuned to our audience. The GRAND team members are financially nimble and resilient, having demonstrated an ability to weather reversals and manage costs to protect the interests of investors.

Since the launch of GRAND Media in 2004, two powerful trends have developed and GRAND Media is poised to ride those waves.

1. Advertisers have woken up to demographic reality; it is the 50+ cohort, not the youth market that controls the largest share of wealth and discretionary spending. Further, ‘grandparents’ are a key component of that desirable group and they are likely to be making purchasing decisions for themselves, their parents, their children and their grandchildren
2. A technically savvy population has entered the grandparent market. This group, like the population at large, consumes information seamlessly through multiple formats.

Going Forward:

Funds from this sale of capital will provide a necessary jolt to energize marketing and audience growth, and put the company in a profitable mode through the existing channels of digital magazine, web, newsletter, market research, internet radio and live events.

Further, they will fuel development of future products which are expected to alter the company's future by an order of magnitude.

With goals met, the company will be positioned for a liquidity event in 2016.  The industry trend is for larger media enterprises to purchase, rather than develop, niche publications that have successfully demonstrated the viability of a market.

GRAND Media continues to diversify to give consumers a spectrum of choices, and marketers, a variety of tools to reach the desirable Boomer/grandparent market.