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Eureka Woodworks is an established company dedicated to developing and implementing innovative and far-reaching solutions for the wood products industry.
Over the past 12 years, Eureka has carved out a name for itself by providing a business opportunity to woodworkers around the world with the tools and resources they needed to establish a successful business. Eureka has also expanded into providing Specialty Advertising products to well known companies. Since 2010 alone, Eureka has experienced 900% growth in our business.
Today, Eureka is committed to leverage our team's decades of experience in lumber, furniture/display manufacturing, distribution, and with exciting developments in the US economy, to take our company to the next level.
By expanding our existing Producer Program and our thriving Advertising Specialty branch and adding wholesale production and lumber sales to our arsenal of services, Eureka is perfectly positioned to experience dramatic growth over the next 2-5 years and beyond.
Eureka Woodworks: 4 Pillars of Success
Whether our customer is Jim Beam or Jim from down the street, Eureka is committed to offering the products and tools our customers need to succeed.
Eureka Woodworks began back in 2002 with a simple idea: provide independent woodworkers across the United States and beyond with the resources and tools they need to transform their woodworking hobby into a full-fledged business.
In garages across the nation, independent woodworkers have been hand-crafting wooden furniture and other woodworking projects for years. But creating these pieces is labor-intensive and takes hours, maybe even days, to complete with the simple tools they have in their garage. Until Eureka.
The Eureka Producer Program provides the missing links woodworkers need to earn a living doing what they love. Our programs provide turnkey solutions that help enterprising small business entrepreneurs and artisans transform their garage or small shop into a furniture factory producing and selling the Eureka line of high quality outdoor furniture. Today, Eureka's network of producers numbers over 400 individuals worldwide, and that number continues to grow.
The Eureka Producer Program was Eureka's foundational business, and will continue to be a central part of our company moving forward. We will execute on our plans to restructure our sales and marketing to take advantage of additional growth opportunities in North America, as well as promising foreign markets in Europe, Latin America and China. We will expand our lineup of products to improve our end producer profitability and product pull-through. And, most interestingly, add to our profitability with the addition of a Eureka lumber business (more on that in a bit).
But more important than the growth of the Producer Program itself is how our track record of success with the Producer Program so far serves as the launchpad for Eureka to seize other exciting opportunities that are emerging in the wood manufacturing space. That initiative starts with our Advertising Specialty business expansion opportunity.
The success of the Producer Program proved that Eureka could deliver when it came to providing top-of-the-line products for small-level craftsmen, but it was't until 2009, with the introduction of our Advertising Specialty service, that we started to get a sense of just how much our company could achieve beyond the high quality outdoor furniture.
Drawing on our team's formidable craftsmanship and wood products manufacturing skills, Eureka's Advertising Specialty branch designs, produces, and distributes point of sale displays, branded furniture and highly customized advertising products for enterprise-level clients of all shapes and sizes.
The success of Eureka's Advertising Specialty branch took even our team by surprise: with next-to-no marketing, we quickly found ourselves creating thousands of dispays and branded furniture for internationally recognized brands like Jim Beam, Jack Daniels, Frito Lay and Barefoot Wine, just to name a few.
5 years later, Eureka's Advertising Specialty branch remains our fastest-growing enterprise, with revenues that have doubled year over year, growing from less than $50,000 in 2009 to more than $600,000 in 2014.
With the right resources and support, the Eureka team can continue that legacy of growth, and build on it even further, diving farther into the virtually untapped advertising specialty market and claiming our position as the undisputed leader in what has emerged as a rich, multi-billion-dollar industry.
After our tremendous success in the Advertising Specialty market, it was only a matter of time before Eureka widened our vision yet again, and that process begins with our expansion into the wholesale market—a $4.2 billion market opportunity in outdoor wood furnishings alone—in 2015.
For decades, the US manufacturing and wholesale market has been dominated by international forces. But recently, China and other foreign manufacturing giants have pulled back from many of the wood products markets, leaving the door wide open for the return of US-based manufacturers and for Made-in-the-USA products to reclaim their position of prominence on US retail shelves.
Eureka is already setting the stage to be a major player in this new era of US-centered manufacturing and wholesale power. In 2014, we started working with retail giant Costco to develop a group of products to be tested in their stores in early 2015. This new line of products includes wooden planters, cedar dog houses and an outdoor furniture ensemble.
Costco is just the tip of the iceberg when it comes to Eureka's potential in the wholesale space. We have more than 50 manufacturer representatives in line that have all expressed interest in representing us throughout the US, and potential customers that range from national retail giants like Costco to smaller regional companies.
The final and most foundational opporuntity for Eureka's future is our expansion into the lumber business.
Eureka has enjoyed a long term relationship with our chief lumber supplier, located in Washington State. Recently, the owner of the business made the decision to retire and, recognizing a one-of-a-kind opportunity for Eureka to expand the breadth and dimension of our services and dramatically increase our market penetration, the Eureka leadership team quickly negotiated to acquire the company.
The Eureka team is especially excited about this opportunity and what it means for the future of our company. Direct access to managed and sustainable forest products will dramatically increase our revenue and cash flow. With more concerted marketing efforts, and the addition of an east-coast distribution facility already underway, Eureka can easily double the company's current lumber sales.
Adding lumber to our product line provides Eureka with the exciting opportunity to enter the fencing products markets in the Pacific Northwest and TOLA regions of the US. By providing a higher quality fencing product at a highly competitive price, Eureka will dramatically expand our lumber business. We also plan to re-enter a previous wholesale arrangement for fencing product with a well know home improvement store.
Eureka's entrance into the lumber business will not only pave the way for new business ventures: it will bolster all of our existing endeavors as well. Sourcing lumber for mere pennies on the dollar, Eureka will be able to dramatically increase profitability and savings across our Producer, Wholesale and Specialty Advertising branches — profitability and savings that we can pass along to our producer and wholesale partners, as well as our Specialty Advertising clients.
With a can't-beat-it pricing model and unimpeded access to lumber supply, the lumber company acquisition will be the fuel that propels Eureka Woodworks into the stratosphere of of the woodworking industry, both in the United States and beyond.
Since our inception in 2002, Eureka Woodworks has seen steady and consistent growth, with milestones that include:
2002: Began in Harry Wilk’s garage focusing on a turnkey artisan woodworking business, developing specialty jigs, templates, lumber, etc.
2006: Merged with Desoto Products, LLC. Patented our proprietary Producer jig and template system as FactoryTrac™
2007: Eureka moves to a 12,000 Sq/Ft manufacturing facility with state of the art CNC manufacturing capabilities.
2008: Introduced licensed collegial products; have since grown to more than 30 colleges and universities
2010: Leveraged branding capabilities to advertising markets; have since grown to more than $640K with over 200 clients including Gallo Wine, Shiner Bock Beer, Moet Champagne, Belvedere Vodka, LaBatt Beer, CVS Pharmacy, Wal-Mart, Frito-Lay and many others
2014: Today, Eureka averages more than $1 million in sales, and have been doing so since 2007. We have 400+ Producers worldwide (U.S., Canada, Caribbean, Europe, Australia, Africa and Russia) with approximately 50 new producers coming aboard every year.
With the diversification of our company, the expansion of our thriving Advertising Specialty and Producer Program and the addition of wholesale production and lumber sales to our lineup, 2015 is shaping up to be a tremendous year for Eureka Woodworks. With the right resources and support, we are positioned to experience explosive growth over the next few years, with even further expansion and aquisition on the horizon.
For more information about Eureka's vision for the future and how you can be part of making it happen, please request access to the Business Plan page of this profile!
Eureka founder and president, Harry Wilk, comes from a long line of woodworkers. After developing a love and skill for woodworking, Harry saw an opportunity to sell his jigs and templates to other woodworkers in the Dallas area. Soon after, in 2002, Harry started his own woodworking business out of his 400 square foot garage. After years of success and development, Eureka Woodworks has grown into what is known today as “America’s Best Woodworking Business Opportunity,” with more than 400 producers worldwide operating out of a state-of-the-art facility.
Harry Wilk, President. As President of Eureka, Harry is responsible for the strategic management of the company and the maturation of the sales & marketing program for the Advertising Specialty Market. He also builds company relationships and makes sure products fit the needs of every customer.
Mark Aiken, Vice President. As Vice President of Operations, Mark is oversees the daily activities of the business. This includes work planning, staff administration and management, financial administration, manufacturing scheduling, inventory management, and information systems management. As the man who designed and implanted our FactoryTrac™ system, Mark also heads our design to manufacturing process and provides software support and administration.
Board of Advisors
Charles Martin: Mr. Martin has 40+ years in the business development sector with experience with major companies including 7 Eleven, Chief Auto Parts and Blockbuster Video. He is well versed in business planning and developing financial models to build and develop the business and has an extensive network of business executives in the Dallas/Fort Worth market on which to draw.
John Henning: Mr. Henning is the CEO/Founder of Franchise Development, Inc. He works with franchise and business opportunity companies to create/re-create franchise development, franchise sales processes and franchise marketing concepts. Mr. Henning is a former franchise development manager for AAMCO and was the operations manager for Raymour & Flanigan, Inc.
Steve Wilde: President of Wilde Advertising, Mr. Wilde advises and assists Eureka with the development of their Advertising Specialty Market. Mr. Wilde has run one of the most successful Advertising Specialty businesses in the Dallas/Fort Worth area for more than 25 years. He is instrumental in the outstanding growth that Eureka has experienced in this market.
Becky Miller: Ms. Miller is a former award-winning broadcast journalist in Texas and Colorado. She has worked as an investigative producer and reporter, and has been bestowed with Emmy nominations, and awards from the Associated Press, Colorado Broadcasters Association, State Bar of Texas, and other organizations. She now runs a corporate video and social media organization and has assisted Eureka with how to develop and reach more clients through the use of social media and targeted video campaigns. Ms. Miller also has an extensive network of contacts in the industry that she utilizes to maximize the exposure of her clients.
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