How valuable is a deeper relationship between a brand and consumer?

How does a brand deepen customer loyalty?

If your favorite brand sent you a customized message, would you engage?

     MediaGauge is a powerful tool web publishers can use to engage with website visitors. Any web page featuring a video can become more interactive with a compelling, clickable call-to-action message that appears on the web page as an overlay. 

     Tailored messages can drive video viewers to desired site content, prompt a purchase, feature special offers or invite visitors to join the conversation on social media, and any message can be changed in seconds to seize new or timely opportunities.

     Web publishers who feature advertiser messages such as banner ads can offer advertisers a new, premium ad vehicle. Unlike pop-up messages, MediaGauge messages can’t be blocked and the website tool’s easy-to-use dashboard makes it easy to create or change message campaigns on demand – no coding required.    

     The dashboard also provides robust, real-time performance analytics including number of message views, number of click-thru’s and visitor data such as geographic location.

       MediaGauge is a simple widget, easily integrated with a small code snippet. Customers can then create and deliver messages via the MediaGauge control panel. When they know which of your media has the most viewers, they can choose the best moment to capitalize on their audience.

     The connection between Brand and Consumer is strengthened by sending their audience in-browser messages containing promotional offers, social media invites, or recommendations to more of their great content.

Key Features and Benefits

       MediaGauge’s unique technology allows web publishers to leverage their high-value video content by adding a timely, relevant Call-to-Action to each video. We have identified 5 patents around our approach.

     As an alternative to pop-up messages (which can be easily blocked by users), MediaGauge provides a new way interact with site visitors and the dashboard makes it possible for a Marketer or Agency to easily create, change and report the results of message campaigns without the assistance of a website manager support or coding knowledge whatsoever.

       Since the founding of Epic Playground (formerly Callisto.fm), we have gained immeasurable experience and forged a new path while developing our unique messaging vehicle. Here's what we have accomplished so far: