Women are getting tired of being told what beautiful looks like and of being held prisoner to the unrealistic standards set by the beauty industry.

Women today are active and engaged with life. We may be called consultant, doctor, lawyer, nurse, teacher, manager, programmer, daughter, mother, sister, wife. Being called ma'am makes us feel devalued, homogenized and placed in that box labelled 'old.' 

And there are millions of us who are tired of being called Ma'am. We are tired of being told by the beauty industry that only youth equals beauty. We are living our lives to the fullest while using high quality skin care products to ensure healthy skin that we don't have to worry about.

Ma'am is a label, a remnant of a by-gone era, that deserves to be tossed into the dust bin of history.

We aren't just selling skin care - we are starting a movement. 

Don't Call Me Ma'am will initially launch 12 products:

Wash It Away Everyday Cleanser: Gently wash away your day along with makeup, dirt and residue. The soothing chorus of natural ingredients will leave your skin toned (never tight) and irresistibly bright. 

In Balance Everyday Toner: Bring your skin back to its natural state of zen with this calming toner. Just a few smooth swipes will eliminate inconsistencies and protect you against inflammation.   

Face Love Moisturizer: Love the skin you are in with this luxurious, everyday moisturizer. This naturally-hydrating formula binds moisture to the skin and promotes soft and supple tissue. 

Face Love Sensitive Moisturizer and Redness Reducer: This intense moisturizer does double duty by lifting any signs of red up, up and away. Be soft. Be smooth. Be even-toned. Beautiful.

Face Love Sun Moisturizer with SPF: Protect your future skin and the skin you are in with the kiss of SPF 30. Your face will flourish with supple ingredients that make you shine more brightly than the sun.

GoodNight Cream: The day is over but the healing has just begun. Recover and recharge with this strengthening mix that will protect your skin for many moons to come. 

Splash Hydration Serum: Make a splash with radiant, healthy skin. This serum encourages tissue regeneration while offering intense moisture for the skin. 

Eye Look Great Firming Eye Serum: Your eyes are your windows to the world so of course you want to keep them radiant and bright. Let this serum rejuvenate tired eyes for wink-worthy beauty.   

The Protector Firming Serum: Look as young as you feel with improved elasticity and tone in your skin. Protection, strength and nourishment all rolled into one great companion for all of life’s adventures. 

All Lit Up Brightening Serum: It’s your moment to shine. Invigorate your skin with this lively serum that will prepare your pores for center stage. 

Gimme More C Vitamin Serum: ‘C’ is for clear, crisp and complete. The wonder vitamin is one of nature’s great gifts and now you can take advantage of all its fabulous properties with this intense vitamin serum.

Body Love Cream: You deserve the best and so does your skin. Let yourself go with the soothing ritual of a luscious body cream designed to take you from maximum speed to maximum relaxation.  

The most effective skin care is that which is used consistently. For that reason we offer three packages to ensure that you receive the product you need when you need it. Packages are paid for monthly and delivered every 90 days.  

Don't Call Me Ma'am is currently pre-revenue and is preparing to launch in July 2014. Our accomplishments include:

• Successful Fundable Rewards Campaign in which we surpassed our $20,000 goal in less than 2 months
• Attracted a Facebook following of over 1,000 users in a month, with no product yet available
• Created an eCommerce web platform to be operational in July/August 2014
• Completed packaging artwork awaiting delivery of containers
• Completed shareable video script titled Ma'am jail

The vast majority of Skin Care today is sold in retail stores. Web orders are steadily increasing but today those are repeat orders for products first purchased at retail.

In addition to our unique branding, Don't Call Me Ma'am is the first subscription model of skin care sold exclusively on the internet. Customers feel safe trying our product because of our Love it or Return it policy. Products are sold in packages (additional products can be added to any package), paid for monthly and shipped at the customer determined interval (90, 120 or 150 days). The contents of the package can easily be changed online at any time.

High quality product at a moderate price and a positive life-affirming brand message combined with the convenience of free shipping to the home on a regular schedule, and that can be easily returned or exchanged is how we are completely different from other skin care brands.