• Our tech works with 30+ advertisers, agencies, telemarketers, e-commerce, and 200+ TV media outlets.
• ConsumerEXP combines the ROI of direct response with the $91B reach of ConnectedTV and regular TV.
• Tens of thousands of TV responses have been processed using our current version of software.
• Filed provisional patent on key technology "purchase intent funnel" in 2023 for ConsumerEXP.
• Works with home shopping nets in Canada, Australia, United Kingdom, United States, Dubai, and Japan.
• ConsumerEXP started in 2018, and has been bootstrapped, in Boston.
• ConsumerEXP is profitable and has generated over $715,000 in revenue since 2018.
• After crowdfunding round investment banker is ready to raise $10 million based on need.

ConsumerEXP’s groundbreaking Purchase Intent Funnel technology leverages the best of linear and Connected TV advertising to deliver the industry’s most precise ad-targeting platform. That same precision lets us measure ROI more accurately than any other solution, giving stakeholders higher returns and greater peace of mind.

The Purchase Intent Funnel is the key to ConsumerEXP’s extraordinary revenue potential. We seek to redefine how the ROI of TV ad sales is measured by focusing on the intersection of linear and Connected TV advertising. Until now, ad agencies have focused their efforts exclusively on linear or connected methods. ConsumerEXP addresses both of these critical ad streams simultaneously with a carefully balanced combination of media buying tools, licensed data, API integrations, and AI analytics. For the first time, ad agencies will get a comprehensive and accurate understanding of ROI for every single campaign. Better yet, the longer advertisers stick with ConsumerEXP, the more data we are able to draw on, and the more effective each ad campaign becomes.

ConsumerEXP believes that consumer actions are the key to responsive, profitable advertising. That’s why we gather a huge array of consumer-oriented data, from phone calls to e-commerce transactions and QR code scans, through to the data produced by pay-per-call responses and cash-buy campaigns. Combining and analyzing this huge store of data allows us to measure ROI in ways never before possible.

1. Broad Targeting: The heart of our process draws on methods common to traditional linear TV advertising. By analyzing zip codes, designated market areas, census data, and advertiser-specific information, we lay the groundwork for addressing a substantial percentage of current viewership.
2. Consumer Actions Silos: ConsumerEXP evaluates the results to gain insights into both broad audience reach and more granular details such as viewership patterns, demographic preferences, and geographic hotspots. To get the most out of our broad analysis, we harvest data from e-commerce activity, QR code scans, and marketing initiatives like pay-per-call campaigns. Our analytics team then uses the power of AI to associate this rich array of marketing data with the largely demographic information we gleaned in stage one.
3. Connected TV - Granular Targeting: Streaming accounts for 32% of all TV viewership, and our integration with a leading Connected TV platform gives us access to enormously valuable information about who’s watching what. Our proprietary AI algorithms deliver key insights into this growing audience while also allowing us to integrate our analysis of linear and Connected TV advertising and focusing on more granular targeting approaches. This involves utilizing advanced targeting technologies such as TruAudience, Lotame, Commscore, and Consumer Actions to precisely target specific audience segments based on their behaviors, preferences, and interests. By leveraging these tools, ConsumerEXP ensures that advertisements reach the most relevant audiences, increasing the chances of driving purchase intent and conversion.
4. Driving Purchase Intent: Our easy-to-use dashboard delivers consolidates insights gathered from both Linear TV and Connected TV campaigns to stimulate purchase intent among identified audience segments. Through data-driven targeting strategies and optimized ad placements, ConsumerEXP delivers tailored messages and offers to consumers, guiding them towards making a purchase decision. We also project current trends into the future, allowing our clients to plan more effectively and confidently.
5. Patent Pending: Our provisional patent application, "Purchase Intent Funnel for Linear and Connected TV Advertising System," was filed in September 2023. We are pioneers, and we intend to stay that way.

ConsumerEXP’s Purchase Intent technology will use AI to understand viewers and predict their behavior as consumers unlike any other platform on the market. When our Purchase Intent Funnel is incorporated into a connected TV media-buying application, ad agencies will discover several benefits never before available to them, including extraordinarily precise targeting, unprecedented optimization of each ad placement, and new ways to measure the performance of each campaign. 

Integrating linear and connected TV gives customers more relevant advertising, lets ad agencies plan more effective campaigns, and gives clear, real-time information on each ad’s true ROI. It’s the solution the advertising industry has been waiting for. And now it’s here.

Our Purchase Intent Funnel changes the game for advertisers and ad agencies.

No other media-buying solution delivers the insights and value that ConsumerEXP does. We have worked on our platform for years with our technology partner Bitcode, giving us an enormous lead on companies that may try to compete with us. 

ConsumerEXP solves one of the ad industry’s thorniest problems: whether to focus on linear or connected TV advertising. With our unique, patent-pending solution, agencies can have it all.

ConsumerEXP assesses the results of any kind of advertising or marketing campaign. We then incorporate traditional demographic information into our analysis and use the resulting insights to produce a continuously updated media plan that spans linear and connected TV advertising. This plan can be implemented immediately, and is fine-tuned in real time while fresh data enters our ecosystem.

We currently generate revenue through a worldwide network of home shopping channels and media placement professionals. The full ConsumerEXP is currently in its operational beta phase. When it is formally released, we will use it to serve advertisers and media outlets, continuously growing our client base.

In our second phase of operations, ConsumerEXP will license its technology to larger advertising agencies and marketing firms, who will typically access our platform through a metered API connection. We will also offer unlimited API connections for a higher fee. As our data stores grow, we will also license our data itself, and will generate additional revenue through data-storage fees for clients who wish to maintain their own data stores on our servers.

Initial phase of ConsumerEXP is already generating revenue through agreements with worldwide home shopping networks and also media placement contacts. The company intends to sell its technology to advertisers and media outlets as it builds a critical mass of users. Second phase, as the market gets more complex ConsumerEXP will license its technology to ad agencies and marketers. It will expand its technology to include unlimited API connections. ConsumerEXP will also license its data to enhance its targeting and will also charge customers to store and use its proprietary data.