LOCAL CHOICE SPIRITS:
FAST FACTS

Local Choice Spirits is a legacy distillery and alcoholic beverage manufacturing company that has begun producing successful full-stack white-label implementations for social media stars and other celebrities, as a way to compete in the national market.

“Boosie Juice,” their first celebrity-endorsed product line, is tied to hip hop artist Boosie Badazz (aka Lil Boosie, born Torrence Hatch Jr. in 1982.) It has been a runaway success, and they are seeking equity financing to expand marketing nationally based on PoC.   

THE LEGACY LIQUOR PROBLEM

Distillation has always been a profitable business in America. Even during prohibition, distilleries remained busy producing specialized alcohols for medical and industrial uses. In almost every neighborhood in America, you can find a community liquor store.

Traditionally, the liquor market has been fairly simple. There are a few major staple alcohols, the stock bar basics, and they are fundamentally interchangeable. Vodka is vodka, whiskey is whiskey, rum is rum. The booze is as fungible as the mix.

However, brand differentiation has become increasingly important for discerning drinkers. People don’t want any gin with any tonic. They want a specific gin, combined with a specific tonic, to replicate most precisely their own epitome of cocktail perfection.

The result of this societal shift can be seen in the raw numbers. Park Street’s latest market report showed that the liquor market is clearly fragmenting, with previously- unknown brands widely cannibalizing legacy liquor producers’ entrenched markets.

THE LOCAL CHOICE SPIRITS SOLUTION

Local choice spirits has experience in the legacy liquor market, and capitalizes on the type of deep institutional knowledge that only at-scale production experience can bring. We produce a number of generic-label bar staples, and have done so for years.

In establishing our new white-label service for ceaseless self-promoters, we knew we had to secure buy-in from someone with a fanbase that would test our capacity to scale. Boosie, a local fave with over 10 million fans and club penetration, was a natural choice. 

HOW IT WORKS

BOOSIE JUICE TRACTION

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THE BOOSIE JUICE TEAM