Body by T Fitness

-A college based fitness company that specializes in womens fit...

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Was This You? Quick Pitch

Remember when you were in college? Yes, I know that may have been a while ago but remember college football games, late night cram sessions and the transformation you made from a young freshman who did not know the difference between a lecture hall and the cafeteria, to the gradurating senior with multiple job oppurtuinies, life long friends and experiences that would never leave you. That is what college is about. Transformations and reineventions. And I'm going to venture to say that we all have had experiences trying to reinvent ourselves in the gym whether it be after a bad break up or to lose a few extra inches off the stomach. But when you went to the gym, what did you do? Run on the treadmill? Lift a few dumbells once or twice, or just go to the first machine that was open? If the answer is yes, you're not alone. The honest truth is that if you are a woman and have never played a sport, no one has ever taught you to lift for your body. Then you end up   going to the gym with your male friends, who did not have the same goals as you, or reading the latest gym fad and trying that for two weeks only to see no results. But at Body by T Fitness, we want to change this.

Body By T Fitness is a rising personal training company that specializes in training college aged women. Based in Charlotte, North Carolina, Body By T Fitness  almost exclusively trains college women for both weight loss or weight gain. More so, Body by T also works with high level clients such as fitness models and dancers that have quickly become the premier fitness company in the Charlotte area. Body by T Fitness also travels to different college areas putting on fitness seminars, expos and events throughout the year. Body By T Fitness has a fresh, yet youthful outlook on fitness within the college community and will soon be taking the college world by storm with your help!! 

Product/Service Details

Body By T has numerous, yet affordable products and services for our customers. We have an array of personal training monthly packages, ranging from 1 to 16 sessions a month. When a client signs up for a personal training package, they get to attend two free Body By T events. This will be our secondary source of income as an orgnaization.

Body by Fitness events, seminars and expos will serve 200 to 500 people depending on the size of the events. We partner with other companies for sponsorships as well as provide vendors oppurtuiniteies to market to our clients. This event can produce up to $10,000 of revenue for all parties involved.

We will sell merchendise such as shirts, waterbottles, wristbands and backpacks at all of our events as well as on campus. 

Body by T fitness has been exploring utilizing vitural training as we expand to different markets. This will allow us to never lose a client due to location.  We will partner with Trainerize to provide our clients an excellent experience no matter where  they are whether it be in New York, San Fransico or even across the world in Rome. 

Traction & Accomplishments

Body by T started in Janurary on the Campus of University of North Carolina Charlotte with one trainer and no clients or leads. Fast forwarding 7 months, Body by T is in the process of rebranding as Body by T Fitness and has served 25 personal training clients and 100 group fitness clients in the past 7 months. With our efforts to re-structure our buissness over summer, we are projecting to serve over 5,000 by the end of the year with the addition of our fitness semiars and expos, as well as our weekly group fitness classes and one on one peronal training session. Some of our other accomplishments include:

-Increased clientele through social media and networking with no invested capital

- Started company with initial investment of $500 investment and has produced a current return within first 2 months

-Eliminated overhead costs by opting to partner with apartment complexes 

-Secured contracts with sororities to work events and become their personal training company. 

Location

Body By T Fitness currently serves the University of North Carolina at Charlotte campus. With your help, we plan to expand our organization to an array of different college campuses and universities in the state of North Carolina.

How We're Different

We are different because we provide a fresh, youthful outlook on fitness and personal training, while catering to the college market. Body By T knows what our target market wants and looks for with fitness training, because our team is essentially comprimised of college students. We are staffed with individuals that can be trusted, and have a fresh yet creative outlook on fitness. Our team knows what it takes to elicit results and keep students motivated. When you join Body By T, you become a family member. We encourage clients to become close through workshops, boot camps, fitness expos, and meet and greets!

Body By T is different because we essentially have personal trainers within your reach, without having to obtain a gym membership. It's as if we come to you. Our target market has a totoal of 10,000 women in a 5 mile radius of our location, and 20,000 within a 20 mile radius. 

Social media is a big thing for college aged students, and that is how we have gotten to where we are today. 

Team

Tyler Hickey - Founder/ Executive Director

Tyler Hickey is Founder and Executive Director of Body by T Fitness 


Tyler Hickey is the founder and Executive director of Body by T Fitness. Tyler is a currently a Political Science and Chinese major at the University of North Carolina Tyler stated Body by T in January of 2015 to service college students . Within 5 months, Tyler was able to produce a monthly income of $2200 serving 11 clients as well as operating a virtual training program that produced sales of $500 dollars a month. Now, with Body by T re branding as Body by T Fitness, Tyler brings his Fitness experience as a strength conditioning coach for a local UFC gym as well as an elite personal trainer for fitness models and dancers in Charlotte area. Tyler also brings his leadership experience from the United States Navy as well his corporate experience with sales while working for GNC, where he consistently lead sales for his store and regularly ranked within the top 30 for the region,


Team

Adina Houston - Director of Operations/ Event Coordinator

Adina Houston serves as the Director of Operations for Body by T Fitness while currently studying International Business at the Univerity of North Carolina Charlotte, of the countries premier business school, She has numerous experience with both corporate and small business companies. 


Adina Houston is a current International Business student at The University of North Carolina at Charlotte. She is responsible for the companies operations, strategies, brand perception, and marketing. She also sets goals for team members, as well as finding creative solutions to problems. She has had a vast amount of experience with start up companies and getting them off the ground. Throughout college, Adina has served as the Strategic Partnership Director for a University award winning organization, Advancing Innovative Minds. She has served on the ambassador board for the Belk College Women In Business initiative, a member of the university's judicial board, secretary for the national award winning chapter of Collegiate 100, and serves as president of UNC Charlotte's National Society of Collegiate Scholars. Through these roles, Adina has planned numerous ceremonies, collaborated with corporate and small businesses,


Ashley Carter - Executive Assistant

Executive Director Assistant 


Ashley Carter is a junior at the University of North Carolina at Charlotte. She is the Executive Assistant at Body By T Fitness. Some of Ashley's job responsibilities include conducting business related research that needs to be done, scheduling sessions for trainers, and handing any electronics dealing with the business, basically being the right hand to the Executive Director. Ashley's strong work ethic, good communication skills, and commitment to this business will help the company prosper.


Mckayla Hardy - Director of Training

Director of Training 


Mckayla Hardy is a Kinesology and Business major at the University of North Carolina at Charlotte. She is currently a rising published fitness model and a personal client turned trainer for Tyler Hickey. Mckayla has been in the fitness industry since 2014 actively training her body and others to achieve aesthetic success. Mckayla will be the face of our company and brand as well as our head trainer on staff. Mckayla brings her leadership from being a supervisor at nationally acclaimed restaurant as well her knowledge from her business background. Mckayla looks to one day become one of the premier fitness models in the industry and will use this platform to launch her career. Mckayla needs YOUR help!


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