Ballroom Dance Fitness

Get Fit While Having Fun with Our DVDs


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Quick Pitch


Since the first season of Dancing with the Stars aired in 2005, ballroom dancing has experienced an enormous resurgence in popularity. The show is now broadcast in 40 countries, with over 20 million faithful viewers.

Ballroom Dance Fitness will soon release a fitness DVD that will capitalize on the recent popularity of the genre and help countless people get fit while having fun.

Growing Waistlines

Interest in ballroom dancing has grown substantially over the last decade. However many have yet to satiate their curiosity due to a number of limiting factors. Private lessons are often expensive, and require that people spend weeknights or weekends in professional or dress clothes, learning new skills during their limited free time.

This isn’t just an issue of scheduling; it’s an issue of comfort and confidence. Despite the plethora of gyms and fitness programs available, there are an ever-increasing number of overweight and obese Americans. People want to lose weight, burn calories and have fun, all from the comfort of the living room. Many overweight individuals put off working out because they don’t want to be seen or judged as they learn new skills and embark on a new fitness plan.

Ballroom Dance Fitness provides a fun, effective, private method of losing weight and gaining confidence – as well as some great new dance moves!

Inspiring Confidence Through Dance

This fall Ballroom Dance Fitness will release a DVD of 6 heart-pumping, hip-swinging, fat-blasting dance-based workouts. People all over the country will love learning to dance the rumba, salsa, waltz, merengue, cha cha and swing from the comfort of their living room.Led by professional dance instructors, our customers will use free hand weights to aid in toning their upper body. We have designed each routine to not only get you moving and keep you entertained, but also to educate you about dance. As you perfect your moves you will become a true dancer: our routines help you develop muscle memory and give you real dance skills that translate to the dance floor.

Here at Ballroom Dance Fitness we are passionate about helping people lose weight and gain confidence.

Successes So Far

During his many years instructing ballroom dance, he would often get requests for a workout routine in based in dance. 2 years ago he finally launched the Ballroom Dance Fitness program, and has already begun assembling a devoted following of people who have never before experienced such a creative, enjoyable cardio workout.

Previously, Forhan taught his unique classes at local gyms and community centers. But soon these establishments were too limiting, as demand grew for his classes. With the help of his brother, Bill Forhan – a successful businessman who has served as CEO of several publicly owned companies – Ballroom Dance Fitness has recently signed a purchase agreement for the largest dance studio in the state of Florida.

The 10,000 sq. ft. space includes a 2,500 sq. ft. dance studio, and typically sees between 150-200 customers each day on the weekends. The popular dance studio doubles as a dance club at nights, drawing crowds from several demographics throughout the week. Acquiring this popular, established location will provide an enormous boost to the Ballroom Dance Fitness brand.

Aspirations for the Future

Looking to the future, we are thrilled with the path we have set for our exciting new brand. With production of our fitness DVDs already underway, we anticipate sales of over 81,000 units in November and December of this year – earning $1.5MM in profits. We are confident that our timely, effective and exciting offerings will earn us a large and devoted following. With Ballroom Dance Fitness, you can get fit while having fun!

Team

Bill Forhan - CEO/Co-founder

18 years as CEO of public companies. Served as Compliance Officer for 6 SEC Public Corporations. 


Sean Forhan - COO/Co-founder

14 years as dance instructor. Oversees DVD production.  


Clark Forhan - CMO

15 years as stock broker, 5 years funding experience 


Jerry Burden - VP

30yr veteran in public marketplace, many contacts in TV media buying, funding experience. 


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