Written by Keith Donald Franklin, the inventive greeting card line BABY ON THE WAY COLLECTION is derived from letters Keith wrote his wife from their first baby on the way. These cute rhymes have taken the country by storm and are now available in 350 Retail Stores across 45 US states since 2010. The expandable line is written from the 'baby on the way' to expecting parents, grandparents, godparents, friends, family and even the delivering doctor. More examples of the cards can be viewed below and at www.messageinabelly.com. The Franklin's are now reaching out to their loyal customer base in efforts to raise money for product launch and development of their newly developed brand GOO GOO LICIOUS™.

The card line is in 350+ Retail stores across 45 US states, 225+ of which are privately owned Gold Crown Hallmark stores. As a three person operation our concept has reached its maximum potential and now holds a secure and sole placement in the market. Being in the business of Intellectual Property (Trademarks,Copyrights,etc.) is costly for small companies that are trying to evolve into a houshold brand name. We have been able to accomplish more than we thought was possible with a limited budget, and now we are ready to ramp up our expansion efforts to match customer demand.  Our goal is to get the concept out to everyone, and we are raising money so that the public can enjoy the emotional attachment our concept provides.

With your help we can expand our previous brand and develop products you can count on for years to come. We promise to continually meet the request and demand of our customers as we journey towards becoming a nationally and internationally recognized "Household Name". Thank you for taking part in our Fundraise and we ask that you share this information with your friends and family.

Thanks for your time and consideration!

Have a great day!

Please preview some of the products we will be making available in the near future with your help.

In 2006, Keith and Roxanne Franklin created the card line that Keith wrote for Roxanne from their first baby on the way. They were able to bring it to market online in 2006. Faced with the normal financial obligations of having a new baby they decided to move the concept to the back burner while still developing it. It wasn't until 2010 they were in the position to launch the card line at a tradeshow in Atlanta. The couple, along with one additional person who later became their sole distributor, signed 150 stores at the show. In two years the concept has become available in 350+ Retail stores across 45 US states. Keith and Roxanne Franklin are currently the CEO and VP of the company and have additional concepts and new business ventures that will increase the growth of the unique line. The couple consistently sought advise from experts in the field in efforts to validate their assumptions that their brand was worthy of a much larger business plan. Keith and Roxanne attended a consultation meeting with world renowned branding expert Daymond John, who is one of the sharks on the TV series Shark Tank and also founder of the clothing line brand FUBU, which has gained placement worldwide. The Franklin's are extremely pleased and confident in the direction the company is now heading as they just finished developing a new brand named GOO GOO LICIOUS™ "We're Bringing Cute Back" Love, the Kids. The brand was developed in efforts to provide Baby on the Way and Message In a Belly customers with years of new products to choose from.