My name is Virgil M. Rochester Jr., co-founder and President of Advanced Network Applications. It is my privilege to introduce you to this project that is an evolutionary tool in the world of social media, Yadooz.com.

Although Yadooz is associated with social media, it goes far beyond that to provide a set of integrated and interrelated value added services that take into consideration the user's personal profile to connect them with events, people, information, items of interest, and business related activities.  In addition to personalized profile information, it also takes into consideration the location of members to trigger events and to make associations based on subject matter and content.  In fact, I prefer not to characterize it as a social network, but rather as a global, user-centric, collaboration, and information exchange network.

From my perspective, most social networks suffer from the lack of real-value added functionality and have so much irrelevant information that gets thrown at the user that it simply becomes noise and therefore of little or no value.  In most of today's social networks the end-user is led to believe that they are controlling what content and information they receive, where in reality, the majority of content and information delivered to the end-user is actually determined by the service provider with little regards to need or relevance.

That is where Yadooz differs!  It puts the user in total control of what they want to see, when they want to see it, and where they want to see it.  It allows the user to specify the types of information, personal connections, alerts, notifications, and events that they want to see.  Furthermore, it works for the user 24x7 by using their personal profile to search for information, people, events, etc. that match their personal profile and then loads it into their workspace.  From my perspective, this is a market niche that no one is really addressing and I truly believe that this is where the real value of social interaction is, and where the technology needs to go.  I also believe that Yadooz will change the dynamics of social interaction and form the basis for the next generation of social networking which will truly provide a globally accessible, value-added toolset that people will use to enrich their daily lives.

Obviously, there are other applications that leverage geo-spatial constructs, such as Foursquare and Roamz, but what is the long-term value of someone knowing what restaurant or event you are attending, or receiving a stream of pictures of restaurants and pictures of things that other people have discovered within your locale or proximity?  For me, it simply doesn't cut it and after using it several times, I simply turned it off.  In fact, the Wall Street Journal recently had an article about how investors were cooling off with regards to social media and one of the examples they cited was Foursquare, which allows you to notify your friends when you are at restaurants, events, etc.  In essence, this is not functionality that would cause someone to use it on a daily basis.  In fact, out of the 24M Foursquare users, they found that only about a third of them used it per month.  From my perspective, that is not a very good indicator for long term success.  What one really wants to see is consistent use of a system, and that only happens if there are value added services for the users that will assist them in their daily lives.

Given its 24x7 nature of constantly looking for relevant information, content, connections, items, collaboration, alerts, and events for the user, I can envision you, the end-user, waking up each morning to check Yadooz to find out what new relevant information, people connections, events, items of interest, etc. that it has found for you.  From that perspective, I truly believe that Yadooz will form the basis for the next generation of social interaction and collaboration, with a focus on the needs of the user.

• Uses geospatial awareness technology
• Enhances the personal experience by connecting people with people, people with information, and people with events using their personalization parameters (e.g., interests, hobbies, skills, etc.)
• Povidies the user with a single portal capable of supporting an integrated set of interrelated global network services versus having to switch between multiple applications for those services.
• Eliminates the need  for users to have separate applications for personal and commercial interest events, entertainment, promotions and advertisements, information blogs, collaboration, situational awareness, help needed requests or connecting people with people based on subject matter, common interests, events, hobbies, etc.

• Provides a common/standardized navigation framework for all services under the Yadooz umbrella.
• Ability to dynamically identify and involve users based on real-time events by applying the user’s location, interests, skills, personal characteristics, etc. using a single application.
• Empowers users to collaborate as a virtual community to respond to and even participate in events. Virtual communities are linked via Yadooz and are activated during events requiring on the ground response such as disasters. This is a powerful tool as members of communities and boundaries are mapped on Yadooz and are mobilized via alerts on mobile devices. In effect the Yadooz communities spring to life in the REAL WORLD whenever intervention is required.
• Designed to evolve and grow to include new sets of functionality, informational content, forms of collaboration, and interconnection of people, events, information, etc.
• Ability to transcend geographical boundaries with regards to identifying and connecting its users with relevant content and members with common interests.

  

• Provides ability for Yadooz members to “opt into” different types of events.  For example, to self-identify themselves as an emergency medical technician in their personal profile and be included as a potential responder within their general proximity. This paradigm can be extended to any number of interests e.g. music, training and instruction, entertainment, sports etc.
• Allows for the creation of user defined bots to crawl external data sources for relevant information, events and interconnections.
• Serves as a source for targeted marketing and advertising which can provide extracts to advertisers and marketing companies based on client specified criteria.
• Contains geo-tagged information that may be advantageous and desirable for companies in performing market analysis or by insurance companies for the analysis of natural disasters and events, accidents, or other demographic information.
• Web, Smartphone, Table and other Wireless Smart Device Accessible.

The Business
ANA’s mission and business objective is to be the premier provider of cellular and internet based global network services that dynamically evolve and adapt based on the user’s physical location, real-time events, the user’s interests, skills, and personal characteristics. ANA will be developing the Yadooz platform of services by utilizing the cellular and internet environments, thus allowing for scalability, flexibility, and ease of deployment anywhere cellular and internet services exist.
One of our key value propositions and discriminators will be to provide the user with a single portal capable of supporting and providing an integrated set of interrelated global network services versus having to switch between multiple applications for those services. No longer will the user have to have separate applications for personal and commercial interest events, entertainment, promotions and advertisements, information blogs, collaboration, situational awareness, help needed requests or connecting people with people based on subject matter, common interests, events, hobbies, etc. All of these can be handled within the Yadooz global network using a common/standardized navigation framework.

Another key discriminator is our focus on the needs of the user and providing them with a value added service that delivers them information and services that they want, when they want it, and where they want it, based on information contained in their personal profile.  In essence, Yadooz puts the user in control of what they want to see, when they want to see it, and where they want to see it, whether it be personal or professional connections, alerts and notifications, collaboration, items of interest, social venues, and events.  Yadooz also empowers users to collaborate as a virtual community to respond to and even participate in events. Virtual communities are linked via Yadooz and are activated during events requiring on the ground response such as disasters. This is a powerful tool as members of communities and boundaries are mapped on Yadooz and are mobilized via alerts on mobile devices. In effect Yadooz communities spring to life in the REAL WORLD whether to respond to emergencies, or for participation in social venues, business opportunities, sporting activities, arts and crafts, etc.

From a revenue perspective, Yadooz provides advertisers a venue for targeted advertising wherein only those interested individuals receive their message, where and when they want it delivered.  From a market valuation perspective, Yadooz can be compared to current social media companies, such as Facebook, Google, Twitter, and others listed the following table.  Using Instagram as an example, an investment today could yield a return of up to 40 times the investment. The following are nine examples for comparison:

The Team

Advanced Network Applications, Inc. (ANA), a Nevada Corporation, was formed in April 2012 for the purpose of creating network based technologies. The ANA team consist of a US-based team of proven IT professionals with extensive experience in large-scale systems integration projects for both the government and private sectors, and former principals of Philippines based GeoSpatial Solutions that designed and developed the award winning DisasterALERT application. DisasterALERT was a web and mobile application developed using the convergence of technologies in Global Positioning System (GPS), Geographic Information System (GIS), and Augmented Reality (AR). The system was a Grand Prize winner in the SMART Communications Mobile Application Development Competition and was selected as the Best CONEXUS Android Application from the Philippines at the GSMA Mobile Asia Congress in Hong Kong in November of 2009.

The combination of this experience with the experience of the US-based team has uniquely postured ANA founders with the skills and experience necessary to develop, deploy and scale a global “user-centric,” collaborative, information exchange and notification network.

The ANA founding and management team has over 150 years of combined experience in all facets of Information Technology that includes system architecture, large-scale systems integration, software development, software configuration management, telecommunications, networking, Geographic Information Systems (GIS), Global Positioning Systems (GPS), and IT operations for both the government and private sectors. Members of the team have held key positions with industry recognized companies such as Science Applications International Corporation (SAIC), Booz-Allen & Hamilton, Informix Software, Lockheed Martin, Bechtel, URS Washington Group International (URS/WGI), TRW Environmental Safety Systems (TESS), and Boeing Computer Services (BCS).

Virgil M. Rochester Jr., Co-founder and President
Mr. Rochester has over 40 years of experience in the analysis, design, implementation, and operation of scientific and business computer-based systems; and Information Technology Operations, Planning and Management for both the government and private sectors. He has over 16 years of Program Management experience for large-scale integration projects involving database applications, instrumentation, and real-time data acquisition.  He has also directed or been a part of the development of several innovative database management systems involving a variety of computer systems, with extensive experience in the design, development, implementation and operation of large-scale distributed database applications.

Mr. Rochester has held key positions with Science Applications International Corporation (SAIC), TRW Environmental Safety Systems (TESS), Booz-Allen & Hamilton, and Bechtel SAIC Corporation (BSC).

Mr. Rochester holds a B.S. of Mathematics from Florida State University and holds two patents for the invention of an Adaptive Time Division Multiplexing Protocol and System used for the automated data collection of utility data. U.S. Patents: 5,621,735 and 5,687,175.

Efren Ricalde, Co-Founder and V.P. of Asian Pacific Operations
Mr. Ricalde has over three (3) decades of experience in Geographic Information System (GIS) and Information and Communications Technology (ICT). He has developed several technical and commercial systems at Engineering Equipment, Inc., deployed oil and gas systems at Brunei Shell Petroleum, and managed Silicon Graphics in the Philippines and in Brunei. In 1998, he founded Geospatial Solutions, Inc. (GSI) and has been its President/CEO providing strategic directions and operational support for the company.  In 2009, he directed the design and development of the DisasterAlert Mobile application system which was a Grand Prize winner in the SMART Communications Mobile Application Development Competition and selected as the Best CONEXUS Android Application from the Philippines at the GSMA Mobile Asia Congress in Hong Kong in November of 2009.

Mr. Ricalde has a diploma in Business Economics from the University of Asia and the Pacific, units on MS Remote Sensing at the University of the Philippines (UP) Diliman, and a BS Degree in Geodetic Engineering from UP Diliman.

Chester I. Wright III, Co-founder and Treasurer
Mr. Wright has served as a Vice President of Finance, CFO, and General Partner for a number of corporations, including Legal iGaming, Inc., SimpleSearch.com, Southern Ventures, Mideast Credit Corporation and American Brokers. Mr. Wright has extensive experience in accounting, strategic planning, operational management, financial analysis and negotiations. Mr. Wright has written strategic business plans, conducted financial audits, managed multi-million dollar accounts and taken corporations public. As CFO of Southern Ventures, Mr. Wright managed the company’s SEC communications, resulting in Southern Ventures’ successful public registration. In 2001 Mr. Wright joined Legal iGaming as the Director of Finance where he was responsible for management of day to day operations, and instrumental in expanding Legal iGaming’s patent portfolio from 6 patents to 16, including inventing a new method patent family for the company. Mr. Wright is also the founder and President of Global International Products (GIP), based in Las Vegas.

Gemma Pelagio, Director of Mobile and Web Systems
Ms. Pelagio’s experience in Information Technology and Geographic Information Systems spans twenty (20) years. She is a certified Project Management Professional (PMP) and has handled projects both in the public and private sectors. She’s been doing consultancy work to World Bank, JICA, USAID, AusAID and EU for GIS-related projects in the Philippines for the past ten (10) years. Her IT experience includes systems administration, operations analysis, systems analysis and design, systems integration, web portal implementations, GIS and remote-sensing integration, and deployment of business /commercial applications as well as e-government applications.

Ms. Pelagio has a B.S. in Geodetic Engineering and a M.S. Remote Sensing from U.P. Diliman. She also has a M.S. in Environmental Engineering Science from the University of New South Wales, Sydney, Australia.

David G. Hunt, Director of Infrastructure Systems
Mr. Hunt has over 38 years of experience in software development, large-scale systems integration, and applications development for business, scientific, embedded, and real-time systems.  He has an extensive background in computer and network operations, administration, and management. He also has an extensive background in developing and implementing application systems including business, physical modeling, manufacturing control, and distributed systems.  Duties and responsibilities have included system design, technical project management, as well as the development of standards used for development and the configuration management of software systems.

Mr. Hunt has held key positions with SAIC, Booz-Allen & Hamilton, IBM, Rockwell, and National Semiconductor.  Mr. Hunt holds a B.S. in Physics from U.C. Davis and a M.S. in Metallurgical Engineering from the University of Idaho, Moscow.

Dr. Ari Zalan, Sr. System Architect
Dr. Ari Zalan has over 35 years of diversified experience in computer systems development including managing of research and development of large projects in areas of system architecture, operating systems, software engineering, and application programming. He was a principal developer of OpenBus tools integration system, a leading architect in the development of enhancements of IBM/370-like architecture to support hardware-implemented virtual machine concepts in new midrange mainframes. He has also managed the development of a small operating system for low-end mainframe computers, as well as the development of a special operating system for embedded on-board computers.

Dr. Zalan holds a Ph.D. in Computer Science from Computer Research Institute, Minsk, Belarus, and a M.S. in Applied Mathematics and a B.S. in Mathematics - both from Belarus State University.

Gabriel Ricalde, Project Manager Mobile & GIS Applications
Mr. Ricalde has over ten years of experience in software development involving large-scale databases, GIS, and mobile applications.  He has extensive background in the development of distributed GIS database applications and was a GRAND PRIZE winner for the development of the DisasterAlert (DA!) system in a competition sponsored by SMART, the largest mobile service provider in the Philippines, at the CONEXUS event in Hong Kong in November of 2009.  As part of that system, Mr. Ricalde developed a Virtual Reality component with the ability to simulate the physical presence surrounding an event.

Mr. Ricalde also served as a consultant to German Technical Assistance where he developed a web based GIS for Department of Health using open source GIS, which saved the agency about USD 0.5M in licenses of proprietary GIS software. Additionally, he was responsible for the installation and maintenance of LINUX IT infrastructures for the Department Of Agriculture, National Telecommunication Commission, and Professional Regulation Commission.  Mr. Ricalde recently developed a geo-spatial location algorithms currently in use by TomTom and Sony digitial cameras that increased location resolution from 10 meters to 3 meters.

Mr. Ricalde graduated with B.S. in Applied Mathematics from University of the Philippines and is a frequent lecturer at the Operations Research Society of the Philippines and University of the Philippines Mathematics Department.