The movement to legalize and regulate cannabis like alcohol has gained significant ground over the last few years, with 11 U.S. states legalizing recreation cannabis for adults 21 and over and a total of 33 states that allow cannabis usage for medical reasons. 

A previously unrealized market, recreational activities and businesses that incorporate cannabis are cropping up across the country. For example:

• Puff, Pass, Paint, Ganja Yoga, and 420 Tours are franchises currently operating in multiple states.
• Glowing Goddess Getaways is a group that organizes cannabis-positive retreats and events for women and couples.
• A vacation cabin property in Canada has adopted full time cannabis-friendliness and rebranded with the name "Smoky Pines", joining an entire market of cannabis-friendly vacation rentals.
• Cannabis themed weddings are trending
• Cannabis-friendly concerts and events are becoming more frequent
• San Diego and San Francisco are on the brink of licensing cannabis cafes

But there is still not a ubiquitous, definitive source for finding and comparing businesses according to cannabis-friendliness... until now.  

As more businesses become cannabis-friendly, their fans want to know! This market is blossoming and it needs an effective listing service that will keep up with its rapid growth. Through the glass, the vast base of consumers interested in combining cannabis with recreation is in need of a comprehensive and efficient search tool for finding cannabis friendly businesses, with the ability to browse them by type of service, location and other criteria.

In a few short weeks on social media our brand has already identified dozens of cannabis-friendly events and businesses, made connections with companies that are interested in incorporating cannabis into their services and heard from representatives that would like their organization or event to be listed. We're more confident in the validity of our concept than ever: people are already asking when they can download our app!

As legalization spreads the cannabis based recreation market will begin to realize its immense potential. Some examples of businesses that might successfully incorporate cannabis include:

• Bars, restaurants, cafes and eateries
• Public pools and water parks, bowling alleys, mini-golf, arcades and pool halls 
• Kayak tours, whale watches, and outdoor experiences
• Gyms, fitness studios, health clubs, golf courses 
• Spas, salons, wellness retreats, relaxation treatments 
• Art galleries, craft classes, museums, zoos, botanical gardens, tourist attractions
• Cooking classes, dating events, movie theaters

Part of our daily operation is business outreach, to encourage and educate business owners who are interested in exploring how they can appeal to cannabis consumers. With this strategy of driving growth in the market, consultation, brand endorsement and corporate sponsorship are part of a longer-term revenue forecast. The market potential will continue to multiply as more states go through the process of legalization and market establishment.

No other app currently available has the scope or focus that we intend. We are poised at the brink of this industry's explosion and as such we have a strong advantage in market timing. A clean, powerful app that serves this unfilled purpose will have excellent footing in today's climate and ours is being designed by a team with extensive familiarity with the culture of the target user: a combination of personal experience and ethnographic study which makes us uniquely capable of understanding and anticipating how our app can best serve its intended purpose.