Popular wisdom and current exercise trends are confusing and insufficient at best - at worst, they set you up for inevitable failure, leaving lasting psychological scars and preventing future success.

John Gibson, a trainer with over a decade of experience working with everyone from pro-athletes to stay-at-home moms, has developed a customizable coaching program that is experiencing tremendous growth and generating incredible interest.

By developing a software program to make his unique coaching methodology available to a greater number of clients, he will impact lasting change in not just the physical health of thousands, but also impart habits that will serve them the rest of their lives.

All too often people struggling with their weight are encouraged to make drastic dietary changes, quit unhealthy habits cold turkey, and begin a strict exercise regimen all at once. This extreme approach sets you up for failure by making no allowances for the psychological power of habits and mindset.

Our method acknowledges that while nutrition and exercise are the keys to unlocking a healthier lifestyle, they are not the limiting factor. By getting to the root of why people struggle to lose weight, we can begin to tackle the deeper problems beneath the surface.

For most people, their struggles have nothing to do with the food or exercise itself, but more to do with fear, comfort level, anxiety, lack of knowledge, lack of direction, and doing too much too fast.

We aren’t your typical weight loss company. Our goal isn’t to get all of our clients to lose 50lbs their first month.

We focus on lifelong change and weight loss that will last.

Our coaching method is very unique in that we use psychological principles to help our clients succeed. We help them change how they perceive themselves, their relationship with food and their view on how to lose weight. We pride ourselves on understanding that every individual is unique and that they need to be coached differently.

Our goal is to have 100% of our clients reach their weight loss goal in 6-12 months.

Since launching Bod-e-Volv online, we have seen tremendous growth. We anticipated 25-50 people for our pilot group, but enrolled 91 before beginning a waiting list - now 400 people strong, and we continue to add an average of 7 people a day to that list.

Our blog saw 5,000 hits in the 1st month, and we anticipate 10,000 hits in the 2nd. Our newsletter has over 1,300 subscribers.

Over the last ten years, John has proven himself as a trainer who gets results. Online we are seeing that his power is amplified, as more and more happy healthy clients spread the word about his life-changing methods.

As of 2010, 69.2% of Americans age 20 years and over were overweight - and 35.9% of Americans were obese. We have an incredible opportunity to make real, lasting change on the individual level, and thereby create a cultural shift in the way we think about weight loss and health.

Clients receive individualized attention and training designed to help them reach their unique fat loss goals. By simply logging on to our website, they have access to daily lessons on exercise, nutrition and mindset, as well as monthly workout schedules. Our site also provides a forum for clients to share their stories, ask questions, and support others on their journey to optimal health and fitness.

Our unique program has helped dozens of people change their lives forever, and with your help we will be able to bring this revolutionary system to thousands more.

Despite having over a decade of experience in the fitness industry, John Gibson was stumped when in 2010, his wife Amy struggled with weight gain, depression, and chronic fatigue. Calling on his experience as a personal trainer and nutrition coach, he tried everything he could think of to get her to eat better and go to the gym. But chronic fatigue and depression proved to be obstacles he couldn't overcome with the usual methods, and so he began to experience a shift in the way he thought about nutrition, exercise and weight gain in general.

What he came to realize is that by focusing purely on the weight, we are more likely to resort to unhealthy and unbalanced methods to lose the weight.

The reality is that we cannot simply will our bodies to lose fat - this is out of our control. But we do have control over our behaviors.

This realization led John to formulate a program to help his wife - and which eventually became the foundation for Bod-e-Volv. He selected a set of important habits that, when consistently applied, would lead to healthy weight loss. Each month, they worked on two small habits, totaling 12 new habits in six months.

When John began using this method with his clients, they often asked for more to work on, because it seemed to simple to work. But the results speak for themselves.

In a mere three weeks, our pilot group clients have lost weight and experienced huge mental and emotional shifts. In their own words:

We have bids from 5 different software development companies, each highly skilled and qualified to meet our stringent expectations. We are so ready and excited to dive into the expansion and development of our system. The extent of the services we can provide to our clients and the reach of our platform entirely hinges on the success of our fundraise.

Our Financial Goals

Based on how successful we are in raising funds, we will be able to add more and more robust features and benefits to our offering.  Below are tiers that indicated how our succcess on Fundable will be linked to making the user experience better and better.